Sunburn season 9 beckons; Early bird tickets sold out

Early Bird tickets for Sunburn -season 9 are already sold out. The Electronic Dance Music (EDM) Festival would be held from 27th to 30th December 2015 on Vagator Beach, Goa. Smirnoff would be the title sponsor for the event this year too.

The festival started in 2007, sees huge gathering of youth every year from India and even overseas. Crowds groove with music being played by best known DJs from India and abroad. The size and popularity of festival can be gauged by the fact that the entire event is telecast on YouTube.

As for the phenomenal growth of Sunburn, Harinder Singh, Vice Chairman & Managing Director of Percept Ltd reflects, “In second year itself, Sunburn started showing its potential. Since then, while the journey had its ups and downs, we have witnessed a steady upward trend in growth numbers across events, attendance and social media.  We are nearly doubling year on year across parameters. In fact, the latest International Music Summit 2014 report has rated Sunburn Goa as big as Tomorrowland and Ultra Music Festival, Miami.”

The event’s youth centricity, phenomenal growth, ample exposure across platforms and high involvement format have attracted youth brands across categories.   Hero, Micromax, Kingfisher, Jabong, Quikr, Gionee, redbull, smirnoff, ibibo, ITC, Durex, XXX, Absolut, Lenovo, Google, Provogue, Philips, Budweiser,  Tata Nano, Tata Storm, Wechat, Adidas and Lakme are some of the brand that have associated with Sunburn in past.

Elaborating on the reason for brands showing a keen interest in Sunburn, Singh elaborates, “Our ideology is to associate with likeminded brands that can benefit from what we have to offer them in terms of engagement and which also create value for our fans and audience. We are the largest youth engagement platform and brands associate with us to reach the ‘screenagers’.”

The sponsors not only gain by being present at the event but also due to integration patterns spread across platforms – ATL, BTL and Digital. Digital in fact results in consistent interactions with consumer base across the season. As per Singh, “Interesting part of digital is that we can have a conversation with our fans on various topics … cultural, music, lifestyle as Sunburn is not just a music brand, it’s a way of life!! This gets reinstated via our digital statistics: eight million plus views on YouTube, 1.45 million fans on Facebook, 2,25,000 followers on twitter,13,00,000 followers on Google plus, 55,000 followers on Instagram  and over 700,000 attendance across Season 8.”

Sunburn kick started this Season with one of the topmost names in the business of EDM – Armin Van Burren in Hyderabad and his show ASOT in Mumbai. Both the events saw a major turnout and appreciation from fans.
Sunburn has associated with Tomorrowland and as a warm up to the festival ‘Unite’ will be conducted on 25 July, 2015. There would be a live video connection from Boom to Mumbai and back. The event would take place from 11 pm to 2.15 am with a line-up of Armin Van Burren, Martin Garrix, Dimitri Vegas & Like Mike as well as local talent.
Sunburn has taken on new markets like Dubai and Sri Lanka. While Sri Lanka is still maturing on EDM scene, response in Dubai has led to Percept initiating discussions there not only to do multiple arenas but also to plan a festival in near future.  It is also exploring potential opportunities in Russia, South Africa and Asia region.
 

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