Suzuki two- wheelers on a steady growth path

Records 32% increase in sales during June 2015

Suzuki Motorcycle India Pvt. Ltd., a subsidiary of one of the world’s leading two-wheeler manufacturer Suzuki Motor Corporation, registered a 32 % increase in their June 2015 sales figures as compared to June 2014. Suzuki Motorcycle sold 32,628 units in June 2015 as opposed to 24,812 units in June 2014, recording a substantial growth in its overall sales. 

 Suzuki Motorcycles has maintained a consistent growth path over the last couple of years. 

Mr. Atul Gupta, Executive Vice President, SMIPL, said “Several factors have come together to propel us onto a consistent growth  path, complimented by a more-than 30% increase in sales in the last month itself. Part of the increased demand from customers is because of Suzuki’s various marketing efforts and partly due to the perceived upswing in consumer mood. Aggressive marketing initiatives for Suzuki Gixxer has generated a lot of excitement and interest in Suzuki’s flagship product. In general, the economy tends to show signs of picking up after a better- than-expected monsoon, which always has a positive influence on the auto sector”.         

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing