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Fri, Dec 10, 2010

EFFIEs 2010: The achievers and their reactions...

Posted by Adgully Bureau   Dec 10th, 2010 at 08:01 am
Effies 2010 held on 7th December 2010 at the Turf Club saw some outstanding campaigns from Ogilvy India, Lowe Lintas, BBDO and DraftFCB+Ulka among others.Adgully speaks to these winners and finds out to what they attribute this win to.Piyush Pandey, Executive Chairman and...
Categories: Event MarketingMarketingAdvertisingAgency
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Mon, Dec 06, 2010

EFFIES 2010 case study presentations concludes, best entries to win on 7th Dec'10

Posted by Adgully Bureau   Dec 6th, 2010 at 08:20 am
Effies 2010 organised by Ad Club Bombay, saw about eighty one impressive case study presentations that were held over two days, the 3rd and 4th of December at Welingkar Institute of Management auditorium. Agencies presenting the case studies included Lowe Lintas, Mudra Group,...
Categories: AdvertisingAgency
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Fri, Nov 19, 2010

FedEx delivers to a changing World, an interactive approach

Posted by Adgully Bureau   Nov 19th, 2010 at 06:15 am
FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and the world's largest express transportation company, launched the next evolution of its ambitious global advertising effort, "FedEx Delivers to a Changing World", which includes a groundbreaking digital web...
Categories: DigitalMediaMarketing
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Thu, Aug 05, 2010

Criesse Communications gets Franklin Covey South Asia's account

Posted by Adgully Bureau   Aug 5th, 2010 at 07:20 am
Criesse Communications has been appointed as PR counsel to Franklin Covey South Asia (FCSA). The account will be led by Dennis Taraporewala, Director, Criesse Communications, who brings over 16 years of international experience in the field of brand strategy and public...
Categories: Public RelationMarketing
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Fri, Jul 30, 2010

How your brand can incite a movement: BBDO/Proximity India Study

Posted by Adgully Bureau   Jul 30th, 2010 at 08:03 am
It is a fundamental human desire to be part of something bigger than themselves. It is this simple insight that drives great movements: Social, political, religious and cultural. It's the same thing with brands.BBDO/Proximity India, the youngest agency of BBDO Worldwide and the...
Categories: DigitalMediaMarketingMarket Research
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Tue, Jul 13, 2010

Nagessh Pannaswami joins BBDO as head Mumbai operations

Posted by Adgully Bureau   Jul 13th, 2010 at 07:54 am
The youngest agency of BBDO Worldwide and the Omnicom Group, began operations 2½ years ago, with offices in Delhi and Mumbai. Recently they launched their digital division "Proximity', and now BBDO India announces another significant hire. Nagessh Pannaswami will join the...
Categories: AdvertisingAgency
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Tue, May 11, 2010

Adgully Exclusive | Walking down the memory lane: Josy Paul

Posted by Adgully Bureau   May 11th, 2010 at 08:15 am
For the first time, Josy Paul speaks about the ups and downs of his career in a candid conversation exclusively with Adgully. In his own words as a "Journal of a corporate Hippie"I graduated from St Xavier's College where I fell in love with Atomic Physics, football and extra...
Categories: AdvertisingAgencyExclusiveExclusives
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Mon, May 10, 2010

Adgully Exclusive | BBDO India: To boldly go where no idea has gone before

Posted by Adgully Bureau   May 10th, 2010 at 07:15 am
Within the first two years of its establishment in India, BBDO took a crack at Guinness Book of World Records glory, with its campaign for Gillette Mach3 razor. BBDO's ambition was spectacular because when the agency opened, in December 2007 in India, its office was a car. The...
Categories: AdvertisingAgencyExclusiveExclusives
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Sat, Feb 13, 2010

Ad campaigns taking efforts to open with Winter Olympics!

Posted by Adgully Bureau   Feb 13th, 2010 at 07:45 am
The companies for doing an advertising campaign and to open with Winter Olympics, is taking lot of efforts. It is the most concentrated period of big-budget, big-name marketing efforts in years.As per media reports, Nielsen on the viewership of the Super Bowl said it was the...
Categories: MarketingSports MarketingAdvertising
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Mon, Nov 02, 2009

Renilson Joseph joins BBDO

Posted by Adgully Bureau   Nov 2nd, 2009 at 17:15 pm
Renilson Joseph has quit Grey Bengaluru to join BBDO as AVP. At Grey, Joseph was strategic planning director. As he joins BBDO, Joseph will be responsible for BBDO's two very major accounts ' Aviva and Quaker Oats. In a media report, Joseph said that he wanted to get associated...
Categories: AdvertisingAgency
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