"Coca Cola" Category
Thu, Jul 08, 2010
Indian firms join hands to form the "Indian Beverage Association'
Posted by Adgully Bureau Jul 8th, 2010 at 07:31 am
Leading Indian companies with direct and allied interests in the non-alcoholic beverage industry have come together to form the Indian Beverage Association. These companies include Dabur India Ltd, Red Bull India Pvt. Ltd, Tetra Pak India Pvt. Ltd, Pearl Drinks Ltd, Bengal...
Categories: Marketing,
Mon, Mar 08, 2010
"Thums Up Thunder Wheels' initiative gives a chance to win a "Motor Bike' every hour!
Posted by Adgully Bureau Mar 8th, 2010 at 07:00 am
Coca Cola (India) ' one of the popular drinks brand, recently, launched its innovative 'Thums Up Thunder Wheels' digital initiative especially for the consumers across the country.The initiative is designed to leverage the popularity of digital media like - mobile phones (both...
Wed, Feb 24, 2010
AB-Inbev has engaged W+K (Delhi) to work on its Budweiser brand!
Posted by Adgully Bureau Feb 24th, 2010 at 07:30 am
Anheuser-Busch InBev (AB-Inbev) has engaged Wieden+Kennedy (W+K) Delhi to work on its Budweiser brand, by its multi-agency pitch.AB-Inbev is a publicly traded company. It is the largest global brewer with nearly 25 per cent global market share and one of the world's top 5...
Categories: Advertising, Agency,
Mon, Feb 15, 2010
DTH Companies play ads on their platforms, to make fat money!
Posted by Adgully Bureau Feb 15th, 2010 at 06:30 am
Direct-to-home (DTH) companies like - Dish TV, Tata Sky and Airtel are working out on some creative ways like ' the ads play up on television when powered. And, static ones that are displayed on the electronic programme guide, besides interactive ones -all to monetise a medium...
Categories: Television, Media,
Sat, Feb 13, 2010
Ad campaigns taking efforts to open with Winter Olympics!
Posted by Adgully Bureau Feb 13th, 2010 at 07:45 am
The companies for doing an advertising campaign and to open with Winter Olympics, is taking lot of efforts. It is the most concentrated period of big-budget, big-name marketing efforts in years.As per media reports, Nielsen on the viewership of the Super Bowl said it was the...
Mon, Feb 08, 2010
SRK's Kolkata Knight Riders is going 'Purple' now
Posted by Adgully Bureau Feb 8th, 2010 at 15:28 pm
Kolkata Knight Riders (KKR) ' one of Indian Premiere League's team which is owned by the King Khan of Bollywood, Shah Rukh Khan, has changed its jersey's color from black and gold to Purple, to increase the merchandise sales.Some team sponsors who had started work on team...
Categories: Marketing, Sports Marketing,
Sat, Feb 06, 2010
Mumbai Indians-Videocon to sign 3-year lead sponsorship contract worth Rs 36 crore
Posted by Adgully Bureau Feb 6th, 2010 at 07:15 am
Mumbai Indians ' one of the IPL team and Videocon (India) is all set to sign the 3-year lead sponsorship contract for about Rs 36 crore. So far, it is the highest paid deal for Mumbai Indians.However, the deal is not anywhere around, Nokia's lead sponsorship deal - at close to...
Categories: Marketing, Sports Marketing,
Mon, Oct 26, 2009
Coke's Marketing Director quits
Posted by Adgully Bureau Oct 26th, 2009 at 19:28 pm
Coca-Cola India's marketing director, Kashmira Chadha, has decided to part ways with the beverage giant. The development was recently revealed and has been confirmed by a Coca-Cola spokesperson. Chadha was with Coca-Cola since 2006 and has been instrumental in conceptualising...
Categories: Marketing,
Thu, Oct 22, 2009
Coca-Cola to send three bloggers on a world tour!
Posted by Adgully Bureau Oct 22nd, 2009 at 09:32 am
One of the largest cola companies Coca-Cola in a new marketing strategy has initiated a grand plan. The company plans to send three bloggers to more than 200 countries in a year to uncover what makes people happy, as part of the soft drink maker's "Open Happiness" campaign.The...
Mon, Oct 19, 2009
Now manage your calories better with Coke!
Posted by Adgully Bureau Oct 19th, 2009 at 10:51 am
One of the biggest cola company Coca-Cola, which has already few calorie free drinks in the market like diet coke is going ahead with introducing a new drink with only 90-calorie mini can.The can is designed to give consumers a better a way to manage their calorie intake. The...
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