adgully » Dabur Amla http://www.adgully.com Sat, 11 Feb 2012 05:57:48 +0000 en hourly 1 http://wordpress.org/?v= Dabur unveils the hair oil of today http://www.adgully.com/marketing/dabur-unveils-the-hair-oil-of-today.html http://www.adgully.com/marketing/dabur-unveils-the-hair-oil-of-today.html#comments Thu, 29 Oct 2009 06:30:19 +0000 Adgully Bureau http://www.adgully.com/?p=1127 AdvertisementThe oldest natural beauty products maker Dabur has unveiled its oldest brand Dabur Amla hair oil, in a contemporary avatar. [...]]]>
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The oldest natural beauty products maker Dabur has unveiled its oldest brand Dabur Amla hair oil, in a contemporary avatar.

The new identity is an attempt to modernize the brand and make it more contemporary and relevant, in consonance with today’s lifestyle.

In order to further deepen the brand’s penetration in the rural pockets, Dabur also announced the launch of special low-priced packs of Dabur Amla hair oil – a Re 1 sachet and a Rs 10 pack (25ml) – making the brand more affordable.

A major chunk of the brand’s turnover comes from markets in north India, including Uttar Pradesh, Madhya Pradesh, Bihar and Punjab.

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