"Hindustan Unilever" Category
Fri, Jan 14, 2011
Shahid and Priyanka get together for the first time to endorse a brand
Posted by Adgully Bureau Jan 14th, 2011 at 08:15 am
Hindustan Unilever's brand, BRU, India's mega coffee brand has appointed the stylish, young & vibrant Bollywood duo Priyanka Chopra and Shahid Kapoor as their brand ambassadors. With them coming together as a team for the first time to endorse BRU, get ready to discover a...
Tue, Nov 30, 2010
Corporate room strategies for marketing in rural India
Posted by Adgully Bureau Nov 30th, 2010 at 08:30 am
India, being the emerging power for the last few years is definitely a growing entity economically. Today we see growth and expansion in not only the metros but in also the rural markets. There are a number of reasons why brands today are paying more attention to these rural...
Fri, Nov 12, 2010
WLN launches "Equal & Opposite'
Posted by Adgully Bureau Nov 12th, 2010 at 08:01 am
Lynn de Souza, Chairman, Women's Leadership Network (WLN) India and Chairman & CEO, Lintas Media Group, Leena Nair, Executive Director, HR, Hindustan Unilever Limited and Dr. Kiran Bedi, Social Activist, IPS officer (retd.) announced the launch of "Equal and Opposite', a WLN...
Categories: Event Marketing, Marketing,
Sat, Oct 16, 2010
MasterChef India launches today after high intensive promotion
Posted by Adgully Bureau Oct 16th, 2010 at 08:01 am
We have seen reality shows in all forms till date. It has varied from singing, dancing, doing extraordinary things to even absurd things like who can stay awake for the longest time period to testing your partner's loyalty. Some of them even thrive on typical human nature and...
Categories: Television, Media,
Mon, Sep 06, 2010
Divya Bhaskar gets "Newspaper Printer of the Year" award!
Posted by Adgully Bureau Sep 6th, 2010 at 06:30 am
Divya Bhaskar the largest circulated Gujarat daily of the state of Gujarat from the house of Dainik Bhaskar Group has won more appreciation for its best printing quality and technology.Divya Bhaskar won "Newspaper Printer of the Year" at the PrintWeek India Quality Awards. This...
Wed, Mar 03, 2010
Lux ropes in Katrina Kaif!
Posted by Adgully Bureau Mar 3rd, 2010 at 07:00 am
Lux, a beauty soap which is endorsed by many Bollywood superstars like - Aishwarya Rai, Priyanka Chopra, Shah Rukh Khan and Abishek Bachchan, recently, roped in Bollywood actress Katrina Kaif as well.Katrina has been roped in as the face of the 'Lux Purple Lotus and Cream', a...
Categories: Marketing, Celebrity Marketing,
Thu, Feb 18, 2010
HULs digital AoR will be handled by OMG
Posted by Adgully Bureau Feb 18th, 2010 at 06:15 am
Hindustan Unilever (HUL) ' one of the major in fast moving consumer goods (FMCG) has chosen Omnicom Media Group (OMG) as its new digital agency on record (AoR).From now on OMG will be taking care of the digital media buying and planning for all HUL brands. However, Mindshare...
Mon, Feb 15, 2010
DTH Companies play ads on their platforms, to make fat money!
Posted by Adgully Bureau Feb 15th, 2010 at 06:30 am
Direct-to-home (DTH) companies like - Dish TV, Tata Sky and Airtel are working out on some creative ways like ' the ads play up on television when powered. And, static ones that are displayed on the electronic programme guide, besides interactive ones -all to monetise a medium...
Categories: Television, Media,
FMCG majors take creative routes to expand its market value!
Posted by Adgully Bureau Feb 15th, 2010 at 06:45 am
Fast Moving Consumer Goods (FMCG) big daddies are taking new and better routes to rank number in the markets. To do so, the FMCG majors are making plans to launch and re-launch its products, doing mass campaigns to capture market share.As reported by media, ITC Ltd. which...
Categories: Marketing, Advertising,
Wed, Feb 10, 2010
Unilever again ties up with Mindshare
Posted by Adgully Bureau Feb 10th, 2010 at 06:45 am
Minshare has reportedly again bagged the account of Unilever India.According to the reports, it has successfully managed to win the account, reports say that under the deal Global behemoth OMD was also a part of the pitch.The account size is pegged at Rs 1000 to 1200...
Categories: Advertising, Agency,
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