adgully » Karl Gomes

Gearing up for Yahoo! Big Idea Chair awards

Adgully Bureau — Mon, 22 Nov 2010 02:45:29 +0000

Digital has become such an important component of marketing that today it is a part and parcel of all kinds of brand solutions. Brands understand that a major segment of their audience lies in the digital world and targeting campaigns in this platform would mean a direct communication to their TG.

Yahoo! Big Idea Chair Award is the award for excellent and remarkable initiatives in the digital medium. It honours innovation and creativity and ideation in digital advertising. Yahoo! Big Idea Chair Awards have been an annual event in other countries and is in India for the first time this year. Until last year the Yahoo! Big Idea chair had been a part of the Effies ceremony which was organised by the Ad club Bombay. It will be held on 1st December 2010 in Mumbai. It has achieved a milestone with a remarkable 183 entries that streamed from various agencies across categories depicting the best creative work in digital advertising.

“Yahoo!’s Traveling Big Idea Chair” traversed top 20 agencies across Mumbai, Delhi, Bangalore where it stayed for two days in each agency including R.K.Swamy, Ogilvy, Interactive Avenues, Mudra, Webchutney, Group M, Law and Kenneth, FCB Ulka, Group M, Law and Kenneth, FCB Ulka, Starcom, JWT, Interactive Avenues etc.

Commenting on the importance of digital marketing Alok Bharadwaj, Senior VP, Canon India said “Digital marketing is an integral part of our world now. Both as a marketer as well as a consumer, the impact of digital marketing for brand and every business is enormous and is only increasing every year. In the current times with the kind of demographics changes in India, digital marketing impact is only going to increase.

Karl Gomes, Co founder AgencyDigi said “I think to run a successful brand campaign, you have got to follow your consumers and if they are on digital, which they increasingly are getting, then you got to be there. In my view, the Yahoo Big Idea Chair is a brilliant platform, because we have a got a very good jury and we have got some really good campaigns that we are looking at. We have a long way to go in the digital space but this will definitely bring us there sooner.”

The Big Idea Chair jury panel comprising of 10 eminent people from advertising, creative and media fraternity convened the Jury day mid October 2010 by short listing the winners for digital work submitted for the awards. The awards were judged for all three categories – Integrated awards: Yahoo! Big Idea Chair, Best Digital Brand Solution; Display Awards: Best Rich Media Ad, Best Engagement Ad, Best Mobile Solution; Search Awards: Best Creative Search Awards.

Members of the jury panel consist of Mayank Pareek, Head Marketing & Sales, Maruti Suzuki India Limited, Max Hegerman, President Tribal DDB India, Kunal Jeswani, Country Head, Ogilvy One, Karl Gomes, Digital Strategist & Co founder AgencyDigi, Rajaram Narayanan Vice President Unilever, Lakme and Haircare, Arun Tadanki, Managing Director, Yahoo! India, Alok Bharadwaj, Senior VP, Canon India, Anil Nair, Managing Partner, Digital Law & Kenneth and Carlton D’Silva, Creative Director, Hungama Digital. | By Janees Antoo [janees(at)adgully.com]

Yahoo! Big Idea Chair Award gets 183 entries!

Adgully Bureau — Mon, 01 Nov 2010 01:30:18 +0000

Yahoo! Big Idea Chair Award received a remarkable 183 entries that streamed from various agencies across categories depicting the best creative work in digital advertising.

Yahoo announced ‘Big Idea Chair’10′ to honour creative and media agencies in India

Adgully Bureau — Tue, 21 Sep 2010 02:15:57 +0000

It is that time of the year when the best innovations on the digital medium will be cheered and celebrated.

Continuing its rich history of fostering creativity and innovation on the digital medium, Yahoo! India is proud to announce the Big Idea Chair 2010 for creative and media agencies across India. The award ceremony will be held on 1st December 2010 in Mumbai. Agencies can submit their entries by visiting the “Big Idea Chair’10 Website” [Click here to go to Yahoo Big Idea Chair Website]

Big Idea Chair, a global initiative by Yahoo!, celebrates digital innovation across the world. The awards recognize some of the best work by the online community and also call out those creative inputs and integrated strategies that enabled marketing excellence in digital advertising.

There are 6 awards across 3 categories:

Integrated awards: Yahoo! Big Idea Chair, Best Digital Brand Solution
Display Awards: Best Rich Media Ad, Best Engagement Ad, Best Mobile Solution
Search Awards: Best Creative Search Awards

The awards span areas that define creative excellence in advertising across the digital medium. They are not restricted to just rich ads but also digital solutions and innovations. In other words, the ‘Big Idea’ that eventually clicked.

Arun Tadanki, Managing Director, Yahoo! India said, “The Yahoo! Big Idea Chair re-enforces our vision to promote the best talent in the advertising industry. Digital advertising offers immense scope for innovation and provides an opportunity for brand marketers to unleash cutting edge ideas. These awards will further encourage brands and agencies to paint the digital canvas with unbridled creativity and take digital advertising to the next level.”

To generate excitement and encourage agency participation “Yahoo!’s Travelling Big Idea Chair” would traverse 20 top agencies across Mumbai, Delhi, Bangalore where it will stay for two days in each agency. A jury of eminent members from advertising, creative and media fraternity will judge the entries. The panel of jury includes Rajaram Narayanan, VP Lakme and Haircare – Unilever, Kunal Jeswani Country Head – Ogilvy One; Alok Bharadwaj Senior VP – Canon India; Anil Nair, Managing Partner – Digital Law and Kenneth, Karl Gomes – Digital Strategist & Marketing Consultant; Arun Tadanki, MD – Yahoo! India and Nitin Mathur , Senior Director Marketing, Yahoo! India.

Karl Gomes quits Reduffusion Y&R as national creative director

Adgully Bureau — Sat, 07 Nov 2009 05:16:47 +0000

Having been with the agency for one year now, Karl Gomes has decided to call it a day at Rediffusion Y&R. Gomes has been contributing as the national creative director for the agency. Gomes handled the media campaigns and oversaw operations from the stage of conceptualization to execution.

Gomes has been in the industry for near about 13 years now and has spent 10 of those in the digital space. After several freelancing assignments, he was appointed design head at Digital Branding Solutons – a business unit initiated by Mudra Group.

Gomes was one of the key members to establish Tribal DDB – another Mudra venture that was dedicated to providing solutions for digital media. Gomes moved up the ladder and occupied the office as national creative director at the agency.

He moved on to Arc Worldwide – the marketing arm of Leo Burnett – in 2007 and brought fame to the agency, and himself, with the Luxor Highlighters campaign for which he walked away with a bronze at Cyber Lion held at Cannes in 2008.

During his time at Tribal DDB, Gomes was celebrated for his work towards TimesJobs.com, LIC and MTV. He carried out a banner ad campaign for TimesJobs.com that saw him win gold and bronze at Advertising Agencies Association of India (AAAI) Awards at Goldfest 2006 and silver at Asia Pacific Adfest 2006 in Thailand among several other awards. His work on a website created for LIC and an online campaign for MTV India on World AIDS Day gathered accolades aplenty and won him many Webby Awards.

The story of his immense accomplishments does not end here. He was roped in as a jury member at the Cannes International Advertising Awards in 2008 and acted as a jury member for Cyber Lotus at Adfest in 2009.

Through his corporate stint thus far, Gomes has worked on clients like ICICI InfoTech, ICICI Prudential, UTI, Interlabels, Systime Computers, Datamatics Group, Paco Rabanne, Hugo Boss, Carolina Herrera, MphasiS Group, Castrol, Wipro Infotech, Godrej Furniture & Interiors group and many others. It is believed that Gomes will be taking a break from the usual corporate practices for a while and shall be exploring avenues in days to come.