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Tue, Sep 21, 2010

Mudra withdraws the Kaan'10 campaign entry of HBO

Posted by Adgully Bureau   Sep 21st, 2010 at 07:35 am
Mudra withdrew their Kaan 2010 campaign entry captioned "Subtitles' for HBO. This was in light of a recent allegation that the work was "inspired' by another campaign.Said Bobby Pawar, Chief Creative Officer of the group," Mudra as an organisation, and I as an individual, stand...
Categories: Event MarketingMarketingAdvertisingAgency
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Mon, Aug 09, 2010

Grey wins the Rs 250 crore Reliance Communications account

Posted by Adgully Bureau   Aug 9th, 2010 at 08:01 am
In what has been billed as arguably the biggest advertising pitch this year, Reliance Communications moved their entire wireless business to Grey. The account, reportedly worth over 250 crores includes all offerings of Reliance Communications including its much awaited 3G...
Categories: AdvertisingAgency
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Thu, Jul 15, 2010

Gopal Krishnan joins Mudra as VP

Posted by Adgully Bureau   Jul 15th, 2010 at 06:15 am
Mudra North & East, a unit of Mudra India has appointed Gopal Krishnan as VP. This is Mr Krishnan's second stint with Mudra. He will report to Ajay Naqvi, EVP & Head, Mudra North & East.Welcoming Krishnan, Ajay Naqvi, EVP Mudra & Head, Mudra North & East said, "Gopal is...
Categories: AdvertisingAgency
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Fri, Jul 02, 2010

Mudra South to handle Kerala Tourism's creative duties

Posted by Adgully Bureau   Jul 2nd, 2010 at 07:32 am
Mudra South has been given the creative duties mandate by Kerela Tourism department. Mudra South is one amongst 6 other agencies who will handle the account. The Kerala Tourism account is pegged at Rs. 20 crore and Mudra South will handle it out of its Kochi office.This is a...
Categories: AdvertisingAgency
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Thu, Jul 01, 2010

Mudra West bags Electrolux's creative mandate

Posted by Adgully Bureau   Jul 1st, 2010 at 07:45 am
Mudra West, a unit of Mudra India, has been awarded the creative duties for Philips Colour Televisions and consumer durable giant, Electrolux. The account will be handled out of the Mumbai Office.On handing the creative duties to Mudra West, Neeraj Sethi, COO, Philips said,...
Categories: AdvertisingAgency
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Sat, Nov 07, 2009

Karl Gomes quits Reduffusion Y&R as national creative director

Posted by Adgully Bureau   Nov 7th, 2009 at 10:16 am
Having been with the agency for one year now, Karl Gomes has decided to call it a day at Rediffusion Y&R. Gomes has been contributing as the national creative director for the agency. Gomes handled the media campaigns and oversaw operations from the stage of conceptualization...
Categories: DigitalMediaMarketingAgency
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Thu, Nov 05, 2009

Mudra Connext sings deal with She Comfort, V-Guard

Posted by Adgully Bureau   Nov 5th, 2009 at 13:25 pm
The media agency Mudra Max has signed the dotted line with She Comfort, a female care brand, and V-Guard, the electrical appliance brand.The agency will perform all the media duties for both the brands.According to the reports, the account size for 'She Comfort' is pegged at Rs...
Categories: AdvertisingAgency
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Wed, Oct 28, 2009

Air India shortlists creative agencies

Posted by Adgully Bureau   Oct 28th, 2009 at 10:57 am
National airlines, Air India has shortlisted 9 agencies for the final round of its creative pitch.According to the reports, presentations are already going on and the compaines finalised for the final round are - Euro RSCG, Crayons, Mudra, DraftFCB+Ulka, Everest Brand...
Categories: MediaMarketingAgency
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Burnard Rajan joins Mudra

Posted by Adgully Bureau   Oct 28th, 2009 at 13:55 pm
Mudra has roped in Burnard Rajan as creative director for Kochi office. At Mudra, Rajan will look after accounts such as Federal Bank and Manorama Group, amongst others. Prior to this Burnard was working with Contract Advertising's operating out of the Chennai office. Rajan has...
Categories: MarketingAgency
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Tue, Oct 13, 2009

Mudra collaborates with Clear Channel for OOH business

Posted by Adgully Bureau   Oct 13th, 2009 at 16:37 pm

Clear Channel has an established presence in over 50 countries and enjoys the access to 3500 municipal contracts across the globe. Clear Channel as partnered with 270 airports and operates over a million displays worldwide. ...

Categories: OOHMedia
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