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Thu, Mar 31, 2011

Mudra Max unveils first of its Train Branding initiative for PepsiCo

Posted by Adgully Bureau   Mar 31st, 2011 at 07:30 am
Mudra Max is all set to truly "Change The Game' yet again for PepisCo, the cola brand from PepsiCo India stable. This time they unleashed one-of-its-kind branding initiative ' a fully wrapped and branded train, not just any other train but the Delhi Metro! The Metro on the 28th...
Categories: OOHMediaMarketingSports Marketing
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Fri, Mar 25, 2011

Percept OOH executes pillar branding for PepsiCo

Posted by Adgully Bureau   Mar 25th, 2011 at 07:15 am
Percept Out of Home, Retail Vertical, official partners to PepsiCo for there Modern Trade initiatives was called upon to research, design, fabricate and deploy the secondary placement solutions across Modern Trade chains, pan India.PepsiCo wanted customers to have all the...
Categories: OOHMedia
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Tue, Mar 22, 2011

Raju Hirani & Sharman add more fizz to 7UP!

Posted by Adgully Bureau   Mar 22nd, 2011 at 07:45 am
PepsiCo India, the country's leading Food and Beverage Company, today announced the appointment of Bollywood star, Sharman Joshi as the brand ambassador for its 100% natural lemon flavored drink, 7UP. The brand has also roped in renowned film director, Rajkumar Hirani of...
Categories: MarketingAdvertisingAgency
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Wed, Feb 16, 2011

PepsiCo unveils new campaign for Slice with Katrina Kaif

Posted by Adgully Bureau   Feb 16th, 2011 at 07:30 am
It is that time of the year again¦ the time to indulge in pure mango pleasure¦ PepsiCo's mango drink, Slice brings in this mango season with the launch of its new campaign featuring Katrina Kaif. Every year, mango lovers patiently wait for their favourite fruit and the new...
Categories: MarketingCelebrity MarketingAdvertisingAgency
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Tue, Nov 30, 2010

RMAI Corporate Awards'10 announced the winners

Posted by Adgully Bureau   Nov 30th, 2010 at 07:30 am
The Rural Marketing Association of India (RMAI) a premier Industry body devoted to furthering the cause of rural marketing announced the winners of 3rd edition of its popular RMAI Corporate Awards 2010 at a glittering award ceremony held at PHD Chamber of commerce and industry....
Categories: Event MarketingMarketing
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Thu, Oct 14, 2010

Taproot to handle a special creative assignment for PepsiCo

Posted by Adgully Bureau   Oct 14th, 2010 at 07:20 am
Taproot India has won a very important creative assignment. PepsiCo has chosen the creative agency Taproot India to manage a major assignment for the brand Pepsi. The creative agency which has been handling the creative duties for the brand so far has been JWT India. Besides,...
Categories: AdvertisingAgency
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Thu, Aug 26, 2010

PepsiCo international's premium cola brand "Pepsi Max' enters India

Posted by Adgully Bureau   Aug 26th, 2010 at 07:30 am
India gets set to "MAX IT' with the entry of PepsiCo's international premium cola brand-"Pepsi Max'. Pepsi Max offers consumers a great tasting Cola, with more strength, fizz, punch and an added advantage of no sugar designed for those seeking the "Maximum Kick, No Sugar'...
Categories: MarketingLaunch Pad
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Sat, Feb 13, 2010

Ad campaigns taking efforts to open with Winter Olympics!

Posted by Adgully Bureau   Feb 13th, 2010 at 07:45 am
The companies for doing an advertising campaign and to open with Winter Olympics, is taking lot of efforts. It is the most concentrated period of big-budget, big-name marketing efforts in years.As per media reports, Nielsen on the viewership of the Super Bowl said it was the...
Categories: MarketingSports MarketingAdvertising
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Sat, Feb 06, 2010

Mumbai Indians-Videocon to sign 3-year lead sponsorship contract worth Rs 36 crore

Posted by Adgully Bureau   Feb 6th, 2010 at 07:15 am
Mumbai Indians ' one of the IPL team and Videocon (India) is all set to sign the 3-year lead sponsorship contract for about Rs 36 crore. So far, it is the highest paid deal for Mumbai Indians.However, the deal is not anywhere around, Nokia's lead sponsorship deal - at close to...
Categories: MarketingSports Marketing
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Wed, Feb 03, 2010

Neel Chowdhury, quits Network 18 joins Obopay as CMO & VP

Posted by Adgully Bureau   Feb 3rd, 2010 at 17:15 pm
Neel Chowdhury quits Network 18's CNBC and has joined Obopay as chief marketing officer (CMO) and Vice president (VP).Obopay - is a California based Startup Company and has been in India for couple of years with offices in Bangalore and Mumbai.In an exclusive chat with Adgully,...
Categories: TelevisionMediaMobile
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