"Rediffusion Y&R" Category
Sat, Sep 04, 2010
Rediffusion Y&R gets creative mandate for Hometown account
Posted by Adgully Bureau Sep 4th, 2010 at 08:01 am
Rediffusion-Y&R has won the creative duties for Hometown, India's largest retailer of home-making and home improvement solutions and products, a brand of Pantaloon Retail Pvt. Ltd., Future Group. The account was contested last month by many agencies that include Lowe, McCann,...
Categories: Advertising, Agency,
Thu, Sep 02, 2010
'You will not be obese' says Rediffusion Y&R's Sugar Free D'lite TVC
Posted by Adgully Bureau Sep 2nd, 2010 at 07:35 am
The commercial opens with a woman opening a bottle of juice in a café, and as she opens, it is shown that the buttons of her jeans pop open. The next scene is a sequence of shots where it is shown as people are drinking soft drinks, their blouse buttons, shirt cuff buttons...
Categories: Advertising, Agency,
Tue, Aug 10, 2010
Tina Sachdev back in Rediffusion Y&R
Posted by Adgully Bureau Aug 10th, 2010 at 07:15 am
Rediffusion Y&R has welcomed Tina Sachdev on board once again, as the Creative Head in its Mumbai office. In her new role Tina will be heading one of the 3 verticals at Rediffusion Y&R's Mumbai Office and will be handling creative duties for brands like Airtel, Hair & care, Big...
Categories: Advertising, Agency,
Tue, Aug 03, 2010
Titan launches "Obsessive Desire'
Posted by Adgully Bureau Aug 3rd, 2010 at 08:01 am
Titan is known for its innovative designs, both inside and out. And carrying on the trend Titan Xylus, has launched a brand new collection, which redefines the desirability of the brand.The new creative expression is carefully designed to reflect the effect Xylys watches have...
Categories: Advertising, Agency,
Mon, Aug 02, 2010
Team Colgate to be housed at Bates
Posted by Adgully Bureau Aug 2nd, 2010 at 07:45 am
WPP has announced that it is creating a dedicated Integrated Marketing Communications unit for Colgate-Palmolive in India. The new group will be named Team Colgate and will report directly to Y&R international management. It will be housed at Bates India and will develop...
Categories: Advertising, Agency,
Sat, Jul 31, 2010
Rediffusion - Y&R gets creative mandate for Balaji's movies
Posted by Adgully Bureau Jul 31st, 2010 at 08:15 am
Rediffusion Y&R has been assigned the creative duties for Balaji Telefilms' upcoming motion picture projects. The business will be handled out of Mumbai. Nisha Singhania, Executive Vice President, Rediffusion - Y&R, Mumbai, said, "We are excited to be associated with Balaji...
Tue, Jul 20, 2010
Bipasha Basu motivates people from "Fitness Thinkers' to "Fitness Doers'
Posted by Adgully Bureau Jul 20th, 2010 at 08:15 am
These days when everybody has become health conscious, its Bipasha Basu, who is pushing the consumers to take the first step to fitness.The new campaign called the 'Step to Fitness' is an initiative to move people from being just "fitness thinkers' to "fitness doers'.Therefore...
Categories: Advertising, Agency,
Sat, Feb 20, 2010
Rediffusion Y&R appoints its Digital (Head ' West and South region), Rachana Dharia!
Posted by Adgully Bureau Feb 20th, 2010 at 06:30 am
Rediffusion Y&R, recently, made an appointment for its new position, Digital (Head ' West and South region), Rachana Dharia. She will be reporting to Nisha Singhania, executive vice-president, Rediffusion Y&R (Mumbai). In all these Companies, Dharia was involved with the work...
Categories: Advertising, Agency,
Sat, Nov 07, 2009
Karl Gomes quits Reduffusion Y&R as national creative director
Posted by Adgully Bureau Nov 7th, 2009 at 10:16 am
Having been with the agency for one year now, Karl Gomes has decided to call it a day at Rediffusion Y&R. Gomes has been contributing as the national creative director for the agency. Gomes handled the media campaigns and oversaw operations from the stage of conceptualization...
Mon, Oct 26, 2009
New TVC for Airtel Delhi Half Marathon
Posted by Adgully Bureau Oct 26th, 2009 at 20:26 pm
Airtel Delhi Half Marathon is going to have a new television commercial that is being created by Rediffusion Y&R. The target audience is the population ' across the age band from children to elderly ' living in the country's capital city.
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Categories: OOH, Print, Television, Event Marketing, Media, Marketing, Celebrity Marketing, Advertising, Agency,
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