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In his role as President & CEO of Samsung South West Asia Regional HQ, Park will oversee the operations of Samsung India Electronics Pvt. Ltd. (SIEL); Samsung India Software Operations (SISO), Samsung’s R & D Centre at Bangalore; Samsung India Software Center (SISC) and SEL India, Samsung’s R&D Centers at Noida as well as the Company’s operations in the SAARC Region.

Park brings with him over 28 years of work experience at Samsung having started his career with Samsung Electro Mechanics Co. Ltd in 1983. He joined Samsung Electronics Co. Ltd in 1991 and has worked in the Overseas Marketing Planning Group in Korea; Samsung Latin America RHQ and was the Head of the Company’s subsidiary at Chile. He became the Director of the Mobile Export team in 2001 and became the Head of South East Asia /South West Asia/Middle East Marketing Group in Global Mobile Business in 2004. He came to India as the Head of Mobile and IT Division in 2008 and has now been elevated to the position of President & CEO, Samsung South West Asia.

Under Park’s leadership, Samsung has emerged as a market leader in the fast growing Smartphone market in India and the Company’s market share in Mobiles has grown from 6% in 2008 to over 30 % as on date. Park is well known within Samsung for his very practical management style, innovative channel management and his customer oriented approach.

After assuming office today, Park thanked Shin, for his contribution in making Samsung a leading Electronics brand in the country. “It will be my endeavor to leverage the synergies of the existing Samsung businesses in India to ensure stronger growth for the Company in this region and make Samsung as the Most Loved Brand in the country.” stated Park

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“By providing consumers with India relevant applications and rich content on our Smart Mobile devices like tablets and smartphones, we are seeking to make their experience with our devices more engaging and immersive” stated Ranjit Yadav, Country Head, Samsung Mobile & IT.

My Movies offers a complete entertainment catalogue all with one touch and allows the users to access movies, TV shows and even music videos at their convenience whenever needed with easy navigation , premium video content and access to movies across Samsung devices. This app will turn the utility devices into entertainment powerhouse.

In the second phase, My Movies App shall offer premium content to the users on subscription as well. The subscription service will allow the user to watch full length feature films and over 1000 movies with no interruption from ads.

According to FICCI KPMG Report 2011, in the next five years, more users are expected to connect to the internet via mobile devices than desktop PCs. Faster broadband speeds and high user demand in India will drive content to be presented and consumed in convenient and different ways such as videos and streaming of music and movies.

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On STAR CJ alive, Diwali begins on 9th September with a line-up of the best products and never-seen-before offers for STAR CJ alive viewers. From home appliances to kitchen appliances! From LCD and LED TVs to laptops and mobiles and cameras! Fashion, jewellery, home linen, kitchen ware, food – all these and more will be vying for the viewer’s attention! Choose from an extensive range of options from Samsung, LG, Whirlpool, Videocon, Nokia, Reebok, Puma, Tanishq, Sia, Welhome and so on.

STAR CJ alive gives you the opportunity to be the first to begin your Diwali shopping without having to wait for other offers. Shop from STAR CJ alive this Diwali and become the ‘Diwali Ka Shopping Star’ with an astounding value of gifts to be won! Rs. 10 crore worth of gifts will be up for grabs as part of this shopping extravaganza.

Speaking on the festive promotion, Paritosh Joshi, CEO, STAR CJ alive, said, “Diwali is a very big and important festival for all Indians. So, we decided to flag off the preparations required to celebrate this great festival, early, through ‘Diwali Ka Shopping Star’. What’s more, our patrons, get so much more in addition to shopping for their festive requirements thereby making it a memorable Diwali for the entire family.”

Take a look at what STAR CJ alive has on offer this Diwali and you will never turn back. The channel will totally transform the lifestyle of the biggest STAR CJ alive shopper of the month by awarding him/ her the Grand Prize – a living room makeover! The 2nd biggest shopper stands to win a 4 nights and 5 days holiday package to the exotic and enticing Thailand! Stand to become the proud owner of 20 grams of gold if you are the 3rd biggest shopper of the month. There’s a lot in store and over 15,000 consumer stand to win something or the other on STAR CJ alive as the channel will announce NOT one BUT two sets of winners over this 53 day shopping party!

Recognized for its pioneering efforts in the home-shopping space, STAR CJ alive recently introduced the QR code facility making it easier for its patrons to interact with the channel. For now, scan the QR code featured during different shows, through your smart phone and get instant discount vouchers and much more!!! All one needs to do is download the QR Code scanner on their smart phones. Taking home-shopping to another level of ease and speed, STAR CJ alive has initiated this concept of marketing, for the first time in Indian Television.

If the thought of over spending is bothering you, fret not. What’s a little extra expenditure during festivals? After all they come only once a year. STAR CJ alive eases your woes with the great facility of shopping through HDFC 3-months EMI as the EMI facility will enable the patron to make the payment in 3 monthly installments through the HDFC credit card at 0% interest, while he / she will receive the product immediately after the first EMI.

For STAR CJ alive – India’s premium 24-hour home shopping channel, it’s all about transformation and making a difference to your lifestyle. Be the first one to begin – and complete – your Diwali shopping without having to face the hassles of conventional shopping. To catch all these and more, tune in to experience ‘Diwali Ka Shopping Star’ this Diwali only on STAR CJ alive or log on to www.starcj.com !

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The innovative Wobble Pulsator Technology™ in the new Samsung top loading washing machines creates powerful 3D vertical and rotational water currents that thoroughly cleans fabrics without causing excessive friction, while consuming 30% less water. Samsung’s Wobble Technology thus ensures a tangle-free, knot-free, and twists-free wash that ensure fabric care for longer periods. Further, the diamond-shaped embossing drum washes clothes gently, without damaging fabrics.

For the Indian market, Samsung’s new washing machine range includes special features like – Eco Soak, Small Load, Aqua Preserve and Sari Course. The Eco Soak provides a more energy efficient pre-soaking option, so you will clean your clothes without energy consumption. While the Small Load enables the users to wash small loads of clothes easily in less time even with less water, the Aqua Preserve reduces waste of water by reusing last rinsed out water. Thus consumers can save up to 37% water (in a single rinse cycle), or 32% water even if the laundry is rinsed twice. And Sari Course has been specifically designed to gently wash Indian saris without tangles, knots or twists, protecting the fabric with as gentle a care as possible.

Some of the other differentiated features of the washing machines include the Air Turbo Drying System that results in powerful, dual air intake that rapidly rotates the tub and significantly reduces drying time; Last setting feature that ensures that the washing machine memorizes the last cycle setting you used and with the press of the button, you can use the same settings for wash again and Magic Filter, which on account of its lower position inside the tub, collects much more lint than conventional filters. Further for the design conscious, this new washing machine range is available in colours like scarlet wine, white and blue allowing consumers to choose a colour that goes with their household interiors.

All Samsung Washing Machines are eco friendly and RoHS compliant. Additional features designed to make the consumers life easier and simpler include; the highly durable Scratch-Free and Long-Last tempered glass window, Eco Clean Tub that is specially designed to remove dirt and biofilm in the tub without special chemical detergent and a unique jog dial that allows you to easily select and control cycles simply by turning the dial smoothly and effortlessly. “With the introduction of Wobble technology in our new washing machines, our channel and product range enhancement as well as our new marketing campaign, we are looking at attaining market leadership in the fully automatic washing machine segment this year,” said Krishnan.

The Samsung washing machines with Wobble Technology comprises of seven variants with capacities ranging from 6.2 kg to 7.5 kg priced between Rs.15,790/- to Rs. 22,490/-. Samsung’s complete Washing Machine lineup includes 48 models – 12 Fully Automatic Front loading, 26 Fully Automatic Top Loading and 10 Semi Automatic washing machines.

With the front loaders, you can choose models with capacities ranging from 5 kg to 8.5 kg priced in the range Rs. 19,990/- to Rs.43,999/- while top loaders models have capacities between 5.8Kg to 10.5Kg, priced between Rs. 11,790/- and Rs.27,490/. Semi automatic washers are available in capacities between 6.5Kg and 8Kg, priced between Rs. 8,750/- and Rs. 10,900/. Samsung washing machines are available in colors ranging from light grey and imperial silver to scarlet wine.

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“The N100’s design is based on our tremendously successful N150P Netbook, which has sold over 3 million units to date. The N100 Netbook demonstrates Samsung’s continued innovation while delivering superior quality, mobility and satisfaction to our customers. The N100 continues our line of high-quality Netbooks and represents superb value for money,” said Mr. Ranjit Yadav, Country Head, Samsung Mobile& IT.

Durable Design with an Anti-Reflective Screen
Despite weighing just 1.03kg, the integration of Samsung’s scratch-resistant Duracase ensures the Samsung N100 is durable and robust. The device delivers long-lasting reliability, which has been demonstrated through an exhaustive testing process. This durable portability ensures the device can be used for long stretches whilst on-the-move. However durability doesn’t have to come at the cost of design and the N100 is stylish and elegant and available in either black or white.

High quality video and pictures can be enjoyed both inside and outdoors with the device’s anti-reflective 10.1” LED display. The display contains a matt surface designed to reduce ‘mirror effect’, which allows longer use without undue strain on the eyes. The screen is also more resistant to scratching, enabling a higher quality viewing experience for a longer amount of time.

A User-Friendly Experience
Usability is at the heart of the N100’s design. The device includes Intel’s innovative MeeGo™ operating system*1 (OS), to deliver an efficient and enjoyable user experience. The interface has been designed to enable easy access to online and offline contents, while social networks can be viewed at a glance – meaning that it’s easier to stay connected. A fast boot-up process and energy-efficient design means that MeeGo™ is perfect for those on the move. A free DOS or Genuine Windows 7*2 operating platform is also available as a factory option.

While the N100 may have a compact form factor, this does not impact upon the device’s usability. Thanks to the inclusion of an ergonomic keyboard with intelligent key spacing, typing is easier, faster and more accurate. The user experience is also enhanced through improved connectivity options; two USB ports enable the connection of additional peripheral devices as well as a VGA port to connect a larger external monitor.

Performance & Satisfaction Guaranteed
The N100 is powered by a dual core Intel Atom processor, which combined with an Intel GMA 3510 graphics processor delivers a swift, responsive experience. The Intel Atom processor is also incredibly energy-efficient, making better use of the battery life and extending usage time when on-the-move. Power reduction is reduced by up to 50 times.

Pricing and Availability
The Samsung N100 Netbook is priced at Rs 12,290/-. With the addition N100, Samsung has a range of eight netbooks in its portfolio priced between Rs 12,290/- to Rs 21, 990/-.

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The netbook NC110 delivers an outstanding battery-powered performance. It’s also designed to simplify everyday tasks with genuine Windows 7 Starter, an extremely fast start-up and intelligent wireless connectivity, so that the user can automatically connect to any available wireless network or even access the Internet using the smartphone. Weighing just 1.18kg (based on the 6600 mAh battery) the product provides optimum mobility. “Samsung’s Netbook NC110 is a great option for every-day users who want more vivid mobile PC experience and key features at an affordable price. As people’s needs evolve rapidly, we are launching a variety of options that are tailored to suit different preferences and lifestyles, so that our customers can always have the perfect solution for their needs,” states Ranjit Yadav, Country Head, Samsung Mobile and IT.

With an ergonomic design and optimized key spacing, Samsung Netbook NC110 includes a range of advanced tools and features that augments the computing experience. Users can enjoy movies, videos and images that are clear and picture perfect even when you’re outside in bright light because of the 10.1” anti-reflective LED screen. An Island keyboard with an ergonomic design and optimized key spacing is more comfortable to use with fewer errors and easy to clean.

Going online is also extremely easy when you’re using the NC110. Advanced communications technologies, including 802.11bgn wireless, Bluetooth 3.0 High Speed and 3G modem (HSPA), provide high speed access to the Internet and your data. Plus WiFi manager makes it easy to get connected by automatically finding and connecting to any available WiFi network.

Samsung’s Fast Start feature can wake up the netbook from sleep mode within seconds of opening the display or pressing the power button. In this advanced sleep mode, data is also saved on HDD as well as memory, so the content is ready, just as the user left it, even if power is suddenly lost or the battery is changed. And for maximum flexibility on the move, one can use a Sleep-and-Charge USB port to charge portable devices, such as smartphones or MP3 players, even when the netbook is sleeping or turned off.

Add to this the fact that most of the Netbook NC Series’ components are manufactured by Samsung and undergo extensive quality assurance testing thereby delivering exceptional reliability and long-lasting value.

With the launch of this model, Samsung now has seven netbooks in its portfolio priced between Rs 14,490/- to Rs 21, 990/-. The Samsung netbook NC110 is priced at Rs 21,500/-.

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In researching the rise in demand for Samsung Champ, Cheil discovered that the target consumers were constantly yearning for favourite songs/music at their fingertips and ended up carrying multiple gadgets crammed with their choice, along with the phone as that could never be left behind.

The Samsung Champ laakhon download is almost like carrying 10,000 CD’s on your phone and has enabled another model offering with a value added eco-system – its music store thus doing away the bother of multiple gadgets and offering more to the consumer. Here, one can download of up to 1,00,000 songs from the Samsung Apps portal i.e. in.m.samsungapps.com, which offers not only free songs, but also the latest ones in a variety of genres like bollywood, international, regional, ghazals, devotional etc., with the help of music aggregator Hungama.

It is no surprise that that ‘Touch’ has become a popular segment in the mobile phone business and Samsung Mobile has taken advantage of this in the last few years and rolled out a number of aggressively priced models. Capitalising on Samsung Mobile’s innovations, the campaign was based on the single minded and clear proposition i.e. One touch of the Samsung Champ get’s your favourite music onto your phone is aptly demonstrated by several music CD’s coming out of a music store and making their own way to get into the phone. The entire look and feel of the TVC is urbane, contemporary and stylish. Executed by director Anand Iyer from Soda films who brought life to the entire TVC with his impeccable sense of art direction combined with excellent computer graphics by Johnny Soko and the Flying Robots team and the first ever attempt at such an execution by a mobile phone manufacturer.

This TVC is part of the line up of an exciting range of products where Cheil Worldwide is actively involved in building communication across 360-degree consumer touch points, that offer a high degree of excitement and creating buzz for the brand.

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Before a crowd of media and partners, JS Shin, president of Samsung Electronics Southwest Asia, defined the pillars of Samsung’s Smarter Life philosophy: Smart Design, Smart Experiences and Smart Connections.

In 2010, Samsung achieved a remarkable 60 percent growth rate in Southwest Asia operations ($3.5 billion U.S.), contributing to the company’s US$135.8 billion in global revenues – the most successful in Samsung’s history. As the current No. 1 provider of LED and LCD televisions in the region, Samsung is challenging the lead position in vital categories such as mobile phones, frost-free refrigerators, air conditioners and washing machines.

“This is a region of tremendous growth and potential for Samsung Electronics,” Shin said. “We have the potential to reach No. 1 market share in numerous categories while strengthening our partner and channel relationships, particularly in a country like India where markets are maturing and the potential for growth is unlimited.”

As the television becomes the centerpiece of technology in the living room, Samsung aims to strengthen and simplify its product features to create a connected, intuitive TV experience that entertains consumers. Samsung’s new narrow bezel design, flagship LED TV Series and its new Smart Hub feature employed across 2011 LED TV and Blu-ray products seamlessly accomplish this.

Samsung has re-designed the TV screen by slimming down the bezel to 0.2 inches in its flagship LED televisions – the Samsung D8000 and D7000 LED TV. The D8000 Plasma Series features Samsung’s Plasma+1 design, virtually eliminating the traditional TV frame with Samsung’s ultra-narrow bezel, which provides extra screen size without increasing the outside dimensions of the set. The Samsung D8000 Plasma Series has 51 and 64-inches of viewable screen size.

In addition to superior design features, Samsung has incorporated advanced Smart TV features to enhance consumers’ entertainment. Samsung’s Smart Hub is a simple menu system used to connect, discover and enjoy a wide range of content. Users can easily search for movies, shows and videos via online services and across connected devices, browse the Web from their TVs and access a wide variety of apps from Samsung Apps, the world’s first application store for the television. Samsung‘s 2011 TVs premium series—above LED D5500 series and PDP D6900 – will offer Smart TV features.

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Prior to joining Samsung, he was with Johnson & Johnson for 16+ years. He was Regional Franchise Director (Baby Care) – Asia Pacific Region, based at Singapore where he was responsible for Marketing of Johnson’s Baby products, handling Marketing, brand strategy and business development for the brand covering 15 countries including Japan, China, India, Korea, ASEAN and Australia. He was VP-Marketing for the Consumer Division of the Company based in India, between 2001 and 2006 and brings with him extensive experience with emerging markets specially India and China driving growth through expansion of category penetration and advertising. Prior to Johnson & Johnson, he has worked with leading brands such as Colgate Palmolive and Geoffrey Manners. Elkana is an Economics Graduate and Post Graduate in Marketing from XLRI-Jamshedpur, having 23+ years of experience in FMCG sector.

Following his appointment , stated Elkana Ezekiel, “ My mandate will be to take the Samsung brand to the next level in terms of consumer connect by fully leveraging the Samsung brand and product strengths across the different business verticals of the Company.” Samsung which achieved a Sales turnover of US$3.5 Billion in India is targeting sales growth of 40% in the Indian market in the Year 2011.

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The theme “Be the Best, Believe Beyond Boundaries” was designed to capture the success and achievements of Samsung’s Channel Partners and reinforce Samsung’s commitment to bring the best quality of products and services to its consumers. The events in South Africa and Dubai, were meant to honor Top 75-80 of Samsung’s Channel Partners who have worked diligently to maximize Samsung’s Laser Printer business and their significant contribution in the growth of our IT business. The meet which is a part of Samsung’s Partner Engagement Module, was also structured to give the channel partners information on Samsung’s new products and technology through a series of workshops and live demos. Samsung India also announced several performance incentive schemes for our channel partners to acknowledge and reward them for their stellar performance.

According to Ranjit Yadav, Country Head, Mobiles and IT, Samsung India Electronics, “The Channels Partners are an intrinsic part of our business model and they form the backbone of our IT presence in the country. We believe in growing together with our channel partners and these events were organized to recognize and reward the contribution of our IT partners in helping Samsung sustain and grow its IT business in the Year 2010.”