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Brand Trust Report 2012: Nokia, TATA tops, Anna Hazare pips Sachin, Salman and Amitabh in Trust

Adgully Bureau — Tue, 17 Jan 2012 01:45:22 +0000

India has chosen – Trust Research Advisory the authority on the measurement of Trust among brands is out with the Brand Trust Report 2012, the much anticipated results of India’s Most Trusted Brands. The Brand Trust Report, India Study, 2012 (BTR 2012), lists India’s 1000 Most Trusted Brands. The report, the result of a comprehensive primary research conducted on 61-components of trust – a proprietary tool of Trust Research Advisory. The research is conducted with 2718 ‘influencer’ respondents from 15 cities, generating more than 2 million data-points from 12000 hours of research.

Among the brands to make it to the top of the list Nokia and Tata have retained their first and second positions from last year as India’s top two Trusted Brands this year. Sony, the Japanese electronics leader, slipped to fifth position this year, outranked by the two aggressive Korean Chaebols, LG at 3rd position and Samsung at 4th position. Maruti Suzuki improves its position of last year by one notch and is India’s 6th Most Trusted Brand this year. Bajaj ranked 7th is a new entrant in this year’s top ten (last year it was ranked 12th); LIC and Airtel positions are unchanged from last year at 8th and 9th rank respectively. Reliance slips to 10th Most Trusted Brand this year (from sixth last year).

Among 22 personalities listed among in BTR 2012, Anna Hazare has surged gaining the nation’s trust ahead of Sachin Tendulkar, Salman Khan, Amitabh Bachchan and Aamir Khan who feature in that order. Most Trusted leaders in some other categories are Armani in Branded Fashion, DLF in Construction, NIIT in Education, ONGC in Energy, PVR in Entertainment, Pepsi in F&B, Dabur in Healthcare, Taj Hotels in Hospitality, Google in Internet, ACC in Manufacturing, Thomas Cook in Services, Being Human in Social Sector, Hewlett Packard in Technology, and Air India in Airlines.

N. Chandramouli, CEO of Trust Research Advisory, elaborated on Brand Trust™ as the soul of the engagement and said, “In life, without trust, there is nothing. Each time a human engages with anything, the basis for all decisions is trust. Be it brands, other humans, or just ideas, one will react to them on the basis of the trust it generates. Last year was tumultuous for several brands, but those which focused on trust, have gained market-share, revenues and profits. On the other hand, the brands which have focused only on the latter, have invariably lost both. Focus on building trust and all else will follow automatically”.

Anand Mahindra, Vice-Chairman and Managing Director of Mahindra & Mahindra, elaborates on Trust is Everything concept for the Mahindra brand, in the report, “No great secret lies behind the highly-trusted Mahindra brand. Consistent delivery against every promise is the single biggest driver of trust for our brand. Apart from this, factors like high quality products and services, adherence to highest standards of corporate governance, the very high integrity of the leaders who run the company and adherence to a set of values in conducting business have helped the Mahindra brand earn the trust of all its stakeholders.”

The report, priced at Rs. 10000 (Rupees Ten Thousand Only) is available exclusively at TRA offices.

Nilay Kumar appointed AVP at Hungama Mobile

Adgully Bureau — Mon, 26 Oct 2009 16:36:09 +0000

Following the appointment of Albert Almeida as COO comes the announcement of filling up the position of assistant vice president from Hungama Mobile. Nilay Kumar has been roped in as the company’s AVP and will report to Albert Almeida. Kumar worked at Comviva as deputy general manager before this. He will be responsible for managing the services portfolio.

Indian market has been experiencing healthy growth in the telecom industry and Hungama Mobile is working towards offering better services. Nilay Kumar comes with a healthy experience of the technology sector and will help Hungama Mobile establish and strengthen its functioning in the value added services domain.

During his professional associations, Kumar has worked with companies like Comviva, Airtel Mobility, Essar Cellphone and Tata during the space of 11 years.

Tata Indicom’s new ad

Adgully Bureau — Sat, 24 Oct 2009 02:30:55 +0000

Tata Teleservices has rolled out with a new TV commercial that promotes the digital voice calrity and a better network coverage.

The ad is created by Contract Advertising are a study in observation of the various emotional shades behind every kind of laugh and every breath we take.

Both films – shot as black and white montages with a deep baritone voiceover – have been shot by Ram Madhwani.

Tata’s previous ad was themed as ‘Hello, hello’, campaign.

Now a ‘diet SMS’ in market

Adgully Bureau — Wed, 21 Oct 2009 10:57:16 +0000

Buongiorno, a Value Added Service provider, the technology partner of Tata Docomo has introduced diet-sms in market.

Diet-sms aims to bring down the communication cost on short text messages for TataDocoma customers. According to this new scheme Tata Docomo will charge a consumer 1 paisa per character, with no charge for the spaces between words.

Tata Docomo has also launched a phone application with which the customer can send short text messages easily.

Tata Docomo’s services are currently available in Tamil Nadu, Kerala, Orissa, Andhra Pradesh, Karnataka, Mumbai, Maharashtra, Madhya Pradesh, Chhattisgarh, Haryana and Kolkata.