"TBWA" Category
Mon, May 23, 2011
AgTalk | Market-wise disruptive & differentiated: TBWA's Laurie Coots
Posted by Adgully Bureau May 23rd, 2011 at 08:30 am
Laurie Coots, Chief Marketing Officer, TBWA Worldwide, believes that marketing can only happen if you have a key differentiator in place. Amidst talks about disruption methodology and Social Activism 2.0, in an exclusive conversation with Adgully, Coots talks about her plans...
Fri, May 20, 2011
New York Festivals introduces "Advertising Agency of the Year - by Country"
Posted by Adgully Bureau May 20th, 2011 at 06:45 am
New York Festivals International Advertising Awards, after much deliberation, and following the 2011 Executive Jury's lead in raising the bar for earning NYF Awards, announced the launch of a new industry award in the NYF advertising competition. In addition to Nike earning...
Wed, May 04, 2011
TBWA\India names Manosh Mukherjee as Group COO & CFO
Posted by Adgully Bureau May 4th, 2011 at 06:45 am
TBWA announced the appointment of Manosh Mukherjee to the position of Chief Operating Officer and Chief Financial Officer of the TBWA\Group in India.Mukherjee joins TBWA\India following 11 years at a WPP agency in India. He will take over the reins from Niraj Dadoo, who has...
Categories: Advertising, Agency,
Mon, Apr 04, 2011
ASCI partners with Goafest 2011 to promote self regulation in advertising
Posted by Adgully Bureau Apr 4th, 2011 at 08:20 am
The Advertising Standards Council of India along with AAAI announced its unique association with Goafest 2011 to further entrench the need for self-regulation in Indian advertising. As part of this association, ASCI plans to announce key initiatives to be launched across India....
Mon, Mar 28, 2011
Have you chosen wisely?
Posted by Adgully Bureau Mar 28th, 2011 at 07:15 am
Loop Mobile recently launched their new campaign titled as ' I chose wisely. The campaign is designed by TBWA. It features Peter Mukherjee, media Pioneer and eminent theatre personality, Raell Padamsee. Talking about the Concept of the campaign Arif Ali, Head ' Brand &...
Tue, Oct 26, 2010
Mitali Srivastava joins DDB India as AVP - Strategy & Planning
Posted by Adgully Bureau Oct 26th, 2010 at 07:45 am
DDB India has strengthened its Planning team by hiring Mitali Srivastava as Associate Vice President ' Strategy and Planning. Mitali joins DDB India from Ogilvy & Mather. She will be handling a range of the agency's most important clients, as well as overseeing training.On...
Categories: Advertising, Agency,
Thu, Sep 09, 2010
TBWA\ bags Loop Mobile's creative AOR
Posted by Adgully Bureau Sep 9th, 2010 at 08:01 am
Mumbai's longest standing and leading mobile service provider, Loop Mobile announced today the appointment of TBWA\ India as their new creative agency on record for handling all creative communication for Mumbai circle. TBWA\ India was appointed following a multi agency...
Categories: Advertising, Agency,
Sat, Apr 10, 2010
GREY's (India) new Senior Planning Director, Delhi, Divyapratap Mehta
Posted by Adgully Bureau Apr 10th, 2010 at 06:45 am
Grey India has appointed its new Senior Planning Director for Delhi, Divyapratap Mehta who has been on the forefront of strategizing on a diverse set of businesses like - Unilever's Dirt is Good, LG, Nestle, Maruti, Fever 104 fm and Havell's campaigns. And, prior to this he...
Categories: Advertising, Agency,
Sat, Feb 13, 2010
Ad campaigns taking efforts to open with Winter Olympics!
Posted by Adgully Bureau Feb 13th, 2010 at 07:45 am
The companies for doing an advertising campaign and to open with Winter Olympics, is taking lot of efforts. It is the most concentrated period of big-budget, big-name marketing efforts in years.As per media reports, Nielsen on the viewership of the Super Bowl said it was the...
Mon, Oct 12, 2009
McDonald's spins 'I'm Lovin' It'
Posted by Adgully Bureau Oct 12th, 2009 at 08:49 am
To refresh its marketing message, McDonald's has tasked three global roster shops to come up with the next expression of 'I'm lovin' it.According to reports, the drill began a few months ago and is ongoing, with the shops -- identified by sources as Omnicom Group units DDB and...
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