"Volkswagen" Category
Tue, Dec 14, 2010
Volkswagen going big on customer satisfaction, Introduces 10 min call back service
Posted by Adgully Bureau Dec 14th, 2010 at 06:10 am
Volkswagen recently added to its high standards of customer service with a secured call-back service ' after not more than 10 minutes!The new standardized process is as easy as it is efficient. Everybody interested in Volkswagen can revert online to the company using the...
Categories: Marketing,
Mon, Dec 06, 2010
EFFIES 2010 case study presentations concludes, best entries to win on 7th Dec'10
Posted by Adgully Bureau Dec 6th, 2010 at 08:20 am
Effies 2010 organised by Ad Club Bombay, saw about eighty one impressive case study presentations that were held over two days, the 3rd and 4th of December at Welingkar Institute of Management auditorium. Agencies presenting the case studies included Lowe Lintas, Mudra Group,...
Categories: Advertising, Agency,
Thu, Nov 25, 2010
VW's new Beetle campaign, capitalizing on wedding season
Posted by Adgully Bureau Nov 25th, 2010 at 07:45 am
Marriage does come with its rewards: ' is the tagline for the just launched New Beetle campaign.With the beginning of the wedding season Volkswagen communicates the icon as an ideal gift for this special occasion. Talking about the new campaign, Lutz Kothe, Head of Marketing &...
Mon, Oct 11, 2010
After 'talking newspaper' its "tears of perfection' for VW Vento
Posted by Adgully Bureau Oct 11th, 2010 at 08:15 am
Following the success of the innovative "Talking Newspaper' campaign Volkswagen has released its 360 degree Vento Campaign.The campaign was planned to effectively reflect the positioning of the Vento as German engineering and best in class product through its communication...
Thu, Oct 07, 2010
MS&LGroup strengthens its digital team, brings Gaurav Mishra on-board
Posted by Adgully Bureau Oct 7th, 2010 at 07:45 am
MS&LGroup, one of the world's top three PR and Events networks, today announced the hire of Gaurav Mishra as Director of Digital and Social Media for the Asia Region, based in New Delhi, effective immediately. Mishra is a prolific social media evangelist and frequent speaker at...
Wed, Sep 22, 2010
How DDB mudra helped VW Vento to create the talking newspaper...
Posted by Adgully Bureau Sep 22nd, 2010 at 08:05 am
Volkswagen has done it again! The German automotive manufacturer launched its campaign for the New Vento with an innovation in today's edition of The Times of India and The Hindu.As readers opened the newspaper a light-sensitive chip attached to the page announced the arrival...
Categories: Advertising, Agency,
Tue, Sep 21, 2010
Today's TOI and Hindu has audio element of VW's Vento!
Posted by Adgully Bureau Sep 21st, 2010 at 08:20 am
It is a talking newspaper from Volkswagen, this time to introduce the Vento, its premium entry level sedan in India.Unlike most sedans in this segment, the Vento has an extremely elegant and pure design which is a result of passionate craftsmanship. The communication brings...
Mon, Aug 23, 2010
Volkswagen launches new campaign in India
Posted by Adgully Bureau Aug 23rd, 2010 at 07:30 am
Volkswagen Brand has introduced the Innovations for Everyone Campaign in India. It has been launched with the aim to strengthen and highlight the brand's core value "innovation'.The campaign which has recently debuted and will run until the month of November can be seen across...
Sat, Oct 24, 2009
Real Racing GTI - VW's iPhone app for 2010 Golf GTI
Posted by Adgully Bureau Oct 24th, 2009 at 10:13 am
German automaker, Volkswagen, has launched an iPhone application to promote its 2010 offering ' Golf GTI. The free application is called Real Racing GTI and lets the users to experience a racing environment on a virtual platform wherein they can race against each other and...
Deutsch/LA given creative mandate for Volkwagen America
Posted by Adgully Bureau Oct 24th, 2009 at 21:33 pm
The American arm of German auto-major, Volkswagen, has given IPG's Deutsch/LA in California the mandate for its creative duties of an advertisement account. The account is estimate to generate more than $15 million in revenue to the agency. The decision to finalise Deutsch/LA...
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