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Fri, Aug 13, 2010

Sony out there to challenge big guns

Posted by Adgully Bureau   Aug 13th, 2010 at 08:15 am
Former World Wrestling entertainment show host Jim Ross once famously said, "If these are sign of things to come, then rest assured we will have wild wild night."Since then WWE's stylized programme RAW has become the longest running, weekly episodic television show in USA...
Categories: TelevisionMedia
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Tue, Jul 27, 2010

Journey of 15 Years, Sa Re Ga Ma to Sa Re Ga Ma Pa!

Posted by Adgully Bureau   Jul 27th, 2010 at 08:30 am
There won't be many in India who wouldn't have heard of SaReGaMaPa today. It has become a household name, which has unearthed many talents. The program, which has climbed the popularity charts over the years, was first hosted by versatile singer Sonu Nigam.Things are only going...
Categories: Uncategorized
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Tue, Jul 13, 2010

Welcome to the world of Interactive with ZEE

Posted by Adgully Bureau   Jul 13th, 2010 at 08:01 am
Gone are the days, when one had to ponder over how to market the product, so that it would reach a wider audience. Today with the internet age, the advertising media too has transformed itself and has found a new technique of marketing itself.Yes! Welcome to the age of Digital...
Categories: TelevisionDigitalMedia
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Fri, Jul 09, 2010

Zee TV launches a new show

Posted by Adgully Bureau   Jul 9th, 2010 at 07:05 am
The Hindi entertainment channel Zee TV has launched a new show - Mera Naam Karegi Roshan. The channel in its newest venture tries to sketch the life of a young woman and her crusade against injustice and inequality."Mera Naam karegi Roshan' is a poignant saga of a daughter...
Categories: TelevisionMedia
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Thu, Mar 18, 2010

STAR News pitch says it's the real thing

Posted by Adgully Bureau   Mar 18th, 2010 at 08:01 am
The new campaign launched by STAR News delineates the real thing in broadcast journalism: "Don't Just Watch News, Watch STAR News". The campaign ” which is running on several media, including the internet ” is a reiteration of the brand's core value. That assertion was...
Categories: TelevisionMediaAdvertising
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Fri, Feb 19, 2010

Colors maintains its top position among GECs: TAM

Posted by Adgully Bureau   Feb 19th, 2010 at 06:30 am
Television Audience Measurement (TAM) media research (C&S +, HSM) presents the data of general entertainment channels (GECs).Colors still maintains its top position, despite of losing 14 gross rating points (GRPs) compared to week 6. The channel has recorded 304 GRPs, and it...
Categories: TelevisionMediaMarketingMarket Research
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Wed, Feb 03, 2010

Shalini Behl is the new head of What's on India TV

Posted by Adgully Bureau   Feb 3rd, 2010 at 14:46 pm
Shalini Behl, recently joined, What's on India as channel head. She has 15 years of experience in a wide range of areas including advertising, media marketing, content acquisition and revenue functions. Here she will report to Atul Phadnis, founder and promoter, What's on...
Categories: TelevisionMedia
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Fri, Nov 06, 2009

Week 44: Colors is #1 Hindi GEC channel by a huge margin

Posted by Adgully Bureau   Nov 6th, 2009 at 13:17 pm
Colors has been going great guns ever since the channel's launch in India. The Hindi GEC has strengthened its standing as the number 1 channel by a fair measure. According to TAM Media Research, Colors enjoyed a rating of 340GRPs in week 44. This led to the channel commanding...
Categories: TelevisionMediaMarketing
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Fri, Oct 16, 2009

Programming head of Zee TV quits

Posted by Adgully Bureau   Oct 16th, 2009 at 12:37 pm
Zee TV's programming head, Ajay Bhalwankar, has decided to quit the media giant after a stint of 10 years! Bhalwankar has handled various positions through the decade he was with Zee group including stints at regional, music and Zee's flagship channel. Rumours have it that...
Categories: Television
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Thu, Oct 08, 2009

Colours #1; Star Plus loses to Zee TV

Posted by Adgully Bureau   Oct 8th, 2009 at 13:38 pm

Sony Entertainment and NDTV Imagine were static at third and fourth places respectively. ...

Categories: TelevisionMedia
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