Terminator returns to theatres with mydala as its digital marketing partner

Ties up with Viacom18 Motion Pictures

Mydala, India’s largest local services marketing platform, has partnered with Viacom18 Motion Pictures, to provide its customers the best of the Terminator’s lethal franchise.

Mydala will leverage its extensive footprint of more than 200 million users to promote this highly-awaited film starring Arnold Schwarzenegger as the eponymous character, along with newcomers Jason Clarke, Emilia Clarke, Jai Courtney, Lee Byung-Hun and J. K. Simmons.

The film is directed by the acclaimed Thorns and Thor director Alan Taylor. Terminator-Genisys is the first part of a standalone Terminator trilogy and fifth in the franchise. Slated to release on the 3rd of July, it will serve as a reboot to the series.

He said he’d be back and he’s back with some action packed goodies to be won with Terminator’s conjunction with mydala. Through the ‪#‎TerminatorGenisys contest, users will get a chance to win official Terminator Genisys merchandise. Users can log onto the contest page here Reset your Future and avail this opportunity of a lifetime.

On the association, Anisha Singh, Founder & CEO, mydala said “We are thrilled to be associated with Viacom18 Motion Pictures for Terminator Genisys. We have a very successful track record as an effective digital partner for all the leading production houses. All the movies promoted on mydala have done exceedingly well. The Terminator franchise enjoys cult status and we are confident that it will have a very successful run at the box office.”

Some of the movies that have been promoted by mydala include – Dil Dhadakne Do, Jab Tak Hai Jaan, Barfi, to name a few. However, this is the first time that a movie worth $170 million has been taken up by mydala. Mydala has previously worked with Viacom18 Motion Pictures for promotions of the Vidya Balan-starrer Kahaani (2012).

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