The Arjun-Parineeti chemistry just got louder!

In 2012, their chemistry set the screen on fire, with Ishaqzaade… in 2014, they are back to win your heart again. This time around, India’s crazy, outspoken on-screen couple, Arjun Kapoor and Parineeti Chopra, are all set to sizzle the screen as brand ambassadors of JBL India. Known for their vibrant personalities, their cool attitude, connect with young India and passion for music, the duo’s off-screen camaraderie is well-known; which was further brought alive during their shoot for the new ad and marketing campaign.

Commenting on his appointment Arjun Kapoor, Brand Ambassador, JBL said “JBL is a renowned international brand with presence across the globe known for its awesome products and mind blowing sound quality. Being a music enthusiast, I have always been a huge fan and brand loyalist of JBL products! I am super thrilled to become the new brand ambassador for JBL India which strengthens my association with the brand. It was great to work with my first co-star and buddy Parineeti while shooting this awesome TVC.”


Parineeti Chopra, Brand Ambassador, JBL added “Music and sound are very important triggers for any actor as it encourages and inspires better performance. It gives me immense pleasure to be part of JBL, a brand which always delivers quality sound every single time! JBL’s exciting and fashionable range of products is absolutely amazing and automatically manages to pump up my mood and make me want to PARTY! This has been one of my absolute favourite projects and working with Arjun again was like the icing on the cake!”

In the recent past, Arjun and Parineeti have delivered some of the biggest hits in in their respective careers. We are hopeful that their new project with JBL will excite and resonate with youngsters. Here’s wishing them all the luck!