The Gionee Marathon M5 Lite launches campaign titled 'One Stress Less'

The Marathon series of smartphones from Gionee boasts of big battery phones that are essential for today’s living. There is a continuous stress of your smartphone battery running out at critical times and the additional pain of carrying a charger with you at all times. Packing in a powerful battery of 4000mAh, the Marathon M5 Lite is the perfect device with almost 2 days of battery life.

The Marathon M5 Lite is a result of Gionee’s consistent understanding of the rising demand for a device that not just looks great on the specs sheet, but also delivers an impeccable performance.

Campaign Idea:

The launch campaign, titled One Stress Less, sheds light on the constant stress in everyone's life i.e. the stress of low battery. Due to the increasing role of smartphones, the very thought of having a low battery puts people under pressure.Consumers today love to be connected on the go and are always on the lookout for powerful devices and M5 Lite answers exactly that.

Gionee is sponsoring the Pro Kabaddi League and the film integrates Kabaddi with the product in an interesting manner. It follows an executive who is frantically looking for a charger and chanting in a manner similar to the `Kabbadi…kabbadi’ chant.

Mr. Arvind Vohra, Country CEO & MD, Gionee India said, "Big battery smartphones has been a focus for Gionee and the Marathon series has been receiving phenomenal response from the consumers. Battery still remains a huge concern for smartphone users. With Gionee's innovation and power driven technology, an exceptional battery life and powerful multimedia experience, the Marathon M5 Lite surely ensures better communication and experience. We are sponsoring the Pro Kabaddi League and the campaign is in sync with the sport highlighting the power packed performance of the Marathon M5 Lite.