Toshiba India appoints PR GENES as its communication partner in India

Toshiba India, a 100% subsidiary of Toshiba Corporation, Japan, a global leader in innovation and cutting edge technology, today announced that it has appointed PR GENES as Public Relations agency and communications partner.

Speaking on the development, Toshiba India spokesperson said “The agency’s sound and appropriate strategies, strength of its Indian network, attentiveness to their clients’ needs and synergy with our management teams were some of PR GENES’ winning factors. As we start this journey, we are certain that PR GENES shall help us create greater appreciation for our business and services and the consumer-oriented innovations.”

Speaking on the win, Adish Jain, CEO, PR GENES said, “We are delighted to work with a prestigious brand like Toshiba which has a strong lineage of introducing meaningful innovations. Our mandate is to help build and enhance their corporate reputation, create visibility for their brand through contemporary and leading edge communications."

As a part of its PR mandate, PR GENES will provide media relations, strategic counsel and recommendations to develop a strong communication channel between Toshiba India its subsidiaries and its various stakeholders, particularly the media.