Truecaller partners with Contract Advertising for their brand campaign

Contract Advertising, today announced their association with Truecaller as their creative agency. Following a series of strategy meetings with Truecaller India team as well as the co-founder and CSO, Nami Zarringhalam, the creative and brand marketing mandate was awarded to Contract Advertising.

Announcing the win, Rana Barua, CEO, Contract India said “We are consciously and steadily seeking out new-age, modern technology brands.

The opportunity to ideate and plan for Truecaller’s brand campaign reinvigorated our passion for this segment. This was evident in the ideas that were suggested, based on strong youth segment insights which immediately resonated with the brand and its ethos. We are extremely excited about this partnership.”

On this engagement, Kari Krishnamurthy, VP Asia, Growth and Strategic Partnerships & India Country Head, Truecaller, said “We wanted to explore more avenues and take the Truecaller experience to the wider audience.

Contract translated our need in the most simplified yet creative manner, while aligning the recommendations very well with our brand ethos.  We are excited to have Contract on-board and we look forward to seeing the ideas come to life.”

The flagship app, Truecaller, is the pioneer in call identification and call block. It allows users to know who is calling them if the person has not been listed in their contacts. There are over 150 million people using this app globally, with India leading the way with over 80 million users. The brand has aggressive plans for India. With product innovation as their forte.

Truecaller recently announced two new apps – Truedialer and Truemessenger – which have helped make the ecosystem more robust. Truecaller app is available for free across all major mobile platforms; Android, iOS, Windows Phone, BlackBerry, Tizen and Nokia feature phones. Truedialer is available for free on Android and Windows Phone.  Truemessenger is presently available only on Android.