TV This Week | Life OK only gainer, SET slips down!

In week 42 of TAM Media ratings, while most Hindi GEC’s continued to remain steady at their positions, Sony Entertainment Television, however slipped down the ladder.

As per viewership data sourced from TAM subscribers for week 42, (12th October – 18th October 2014) for HSM markets, detailed below is the data of the top 6 GEC’s performance in week 40 along with previous week’s figures:

At the top seat is Star Plus which registered increase in viewership and registered 600,523 GVTs (last week 598,185 GVTs).

Following suit was Colors at the second spot with marginal increase in viewership and recorded 436422 GVTS compared to 432481 GVTs last week.

Zee TV too registered minimal growth, but was unable to replace Colors for the second spot and registered 418103 GVTs (last week 412888 GVTs)

Seated at the fourth spot was Life OK recording maximum increase in viewership of 301763 GVTS as compared to 292327 GTVs in the previous week.

SAB TV came in at number five with 276437 GVTs (last week 272524 GVTs); followed by SET which lost maximum viewership and recorded 228235 GVTs, from last week’s 244573 GVTs.

Following SET was the new GEC Sony Pal which recorded marginal increase in ratings with 25326 GVTs (last week  23814 GVTs). Lastly, the second GEC from ZEEL - Zindagi too witnessed increase in the ratings and recorded  21028 GVTs from last week’s 19978 GVTs.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media