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UTV partners with Airtel Digital TV; launches 'SUPERHITZ'

Posted by Adgully Bureau | on June 21, 2012
UTV Motion Pictures in association with Airtel Digital TV has launched their first Subscription Video-on-Demand (SVOD) Channel – Superhitz. Disney UTV Studios will be the first studio in the country to partner with a DTH player to create an SVOD channel dedicated entirely to UTV content. The channel currently will showcase a selection of award winning and commercially successful movies produced by UTV Motion Pictures as well as a few titles acquired by UTV's broadcast network. This selection includes movies like Dev D, Kaminey, Wake Up Sid, A Wednesday, Fashion, Jodhaa Akbar, Life in A Metro, Raaz, Murder, Ghulam, Zakhm, Dil Chahta Hai and many more popular titles.
 
Viewers can access UTV's array of movies in the comfort of their homes for just Rs. 31/- a month. Existing subscribers of Bharti Airtel's DTH platform can SMS ADD 159 to 54325 and subscribe to the channel Superhitz.
 
“It has been our continuous endeavor to create maximum access points for the consumer with our content. Our association with Airtel on this subscription channel is another step in the direction of providing quality entertainment to our viewers across platforms. Our popular catalogue of movies will be presented at an affordable price on one of the most popular DTH platforms in the country” said Amrita Pandey, Executive Director, Syndication, International Distribution & Disney Media Distribution - Studios, Disney UTV.
 
“Bollywood and Cricket are two prized obsessions among Indians. Bollywood movies on a digital platform is fast embracing the subscription based video on-demand (SVOD) mode. UTV has produced some of the best titles in the last decade. Airtel's association with UTV Motion Pictures is a testimony of our joint commitment to bringing world class innovation and services for our valued customers" added Shashi Arora, CEO - DTH & Media, Bharti Airtel.
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