VESPA global brand ambassador Alessandro Del Piero Launches the new range

Vespa, the most famous scooter in the world, expanded its product offering in India and premiered its most powerful 150cc range of scooters during an exclusive lifestyle event in Mumbai.  Vespa, a timeless icon of Italian lifestyle is much more than simply a commuter vehicle.

Through its unique design and cutting edge technology, Vespa has changed the way people move around and inspires freedom of mind.

Vespa’s global brand ambassador Alessandro Del Piero, unveiled the brand’s new 150 cc range and launched the “Vespa for Children/ Del Piero version” programme for a charity auction, under the umbrella Piaggio Group charity “Vespa for Children”. During the evening, a Vespa signed by the soccer star was auctioned.

The new Vespa SXL and Vespa VXL ride on a very powerful 150 cc, 3 valve engine delivering excellent performances. They are also available in very efficient 125 cc, 3 valve engines. The Vespa new range sports a new look and is loaded with features such as digital instrument console, 11 inch front alloy wheel, broader tubeless tyres, front disc brake, single piece monocoque steel body and many more.

Vespa has always been ahead in fulfilling the needs of aspiring and discerning youth. Today, Vespa, with its new 150 cc range is pioneering the premium scooter segment with high performance.

The Vespa SXL range is available in 5 attractive colours (orange, matt black, white, matt red and azure blue), whereas the Vespa VXL range is available in 6 exciting colours (yellow, white, red, matt black, green and maze grey).

The Vespa 150 range has the SXL 150 cc priced at INR 88, 696 and the VXL 150 cc is priced at INR 84, 641. The new 125 cc range has the SXL priced at INR 81,967 and VXL 125 is priced at INR 77,308.( All prices are ex showroom Pune )

Mr. Stefano Pelle Managing Director of Piaggio India said, “We are very happy to introduce the new Vespa 150 cc powerful range in presence of our global brand ambassador, Alessandro Del Piero. Vespa and Alessandro Del Piero have a lot of things in common, and they both well represent the excellences of Italy. Two globally renowned Italian icons, two urban legends recognized for their successes and profound impact on public opinion, Vespa and Alessandro Del Piero show a very classy and dynamic elegance and a contagious spirit of freedom able to move people’s emotions, bodies, and beliefs”.

An international football legend, Alessandro Del Piero has played on the Italian National team in three World Cups, becoming World Champion on 9 July 2006 at the Berlin Olympiastadion. He scored 27 goals in 91 matches with the Italian “Squadra Azzurra". Del Piero played with Juventus Football Club of Turin for 19 seasons. He holds all the possible personal records in the Club, including 705 official presences, 289 official goals and 18 titles won. Juventus FC is the Italian football team that has won the most national “Serie A” titles. During his career, Del Piero has scored 344 goals.

In India, the reputation of Vespa is a clear demonstration that the Italian values and spirit are making their way through very successfully. Similarly, Italian football and Alessandro Del Piero are able to attract millions of Indian fans, amuse their lives and make their free time more exciting and enjoyable.  “Football is the most well-known and widespread sport in the world. I see this every time I meet people in every country who recognise me and talk about my success” Alessandro Del Piero confirms. “Vespa is a great Italian icon and has a lot in common with football: it is well-known everywhere, it brings attraction and friendship, it makes you feel good and young, it’s cheerful and fun. As an Italian I feel proud every time I see a Vespa around the world, a scooter that I have used since I was a boy. India is simply an extraordinary country, almost a second home for Vespa after Italy.”