Vivo ties up with shows on Sony, Zee, Star Plus, &TV, MTV to woo the youth

Continuing with its focus to tap youth of India, smartphone brand Vivo has partnered with various youth-oriented TV shows of different genres across channels. With more than six different channels and seven different shows targeted towards youth, Vivo aims to increase its brand recall and consumer base amongst the youth of the country. 

Youth-oriented entertainment and reality shows across leading channels enjoy a mass viewership, thus making it an attractive platform to connect with consumers. Vivo has partnered with the leading channels for different prominent shows such as ‘Indian Idol Season 7’ on Sony, ‘Yaaron Ki Baraat’ on Zee, ‘Dil Hai Hindustani’ on Star Plus, ‘Voice Adults” on &TV, ‘Roadies X5’ and ‘Love School 2’ on MTV. 

Sharing his views on Vivo’s brand approach, Vivek Zhang, CMO, Vivo India, said, “Vivo is a young brand and has a strategy that focusses on the youth of the country, because we believe that youth are the trendsetters. Our associations with different channels and properties are to ensure that we continue tapping the new and existing customer base in India.” 

As is known, Vivo also successfully gained the title sponsorship of the Indian Premier League for two consecutive years – 2016 and 2017. The sponsorship has served as a great platform for Vivo to amplify brand engagement with its customers. 

The recent launch of the Vivo V5 with first ever 20MP front camera and the moonlight glow for selfie lovers is a perfect example of Vivo’s product innovation driven towards youth of the country.