VOI JEANS announces their collaboration with Kalki Koechlin

VOI Jeans, an edgy, young fashion brand, announces its upcoming association with Kalki Koechlin for their Autumn Winter 2015 collection.  The UK-based fashion and denim company launched their first store in India in 2013. With the design philosophy of “engineered for you” each garment that comes out of the VOI design studio is crafted keeping “you - the wearer” in mind.

Representing VOI’s denim attitude and mixing it with the year’s biggest trend, Indigo, the AW collection comprises clean and minimal styles with subtle detailing. Taking inspiration from nature, and unique art forms, the collection has prints inspired by Japanese Shibori dyeing techniques along with authentic Indigo products.

Speaking of her association with VOI Jeans, Kalki Koechlin, actress & screenwriter, said, “When I first saw the collection, I was pleasantly surprised at how much it resonates with my own personal sense of style. For me being comfortable in what I wear is the key to great fashion. With this collection, I feel VOI is set to establish itself as a brand that produces beautiful and on trend garments. People always want something new, something exciting and I can see it happening with VOI. This collection is a testament to the great potential the brand has.”

Executive Director of VOI Jeans, Pramod Ampar, added, “We are excited to associate ourselves with Kalki for our AW collection. We believe that she creates a truly involving experience for everybody. She has her own unique sense of style that reflects her free spirit. It is at once distinct and direct, sensual and energetic. The AW 15 Collection has a similar, unique aesthetic that we believe our target audience will identify with.”

Besides the Indigo series, which represents the brand’s denim attitude and the season’s biggest trend, the AW Collection has four series that epitomize various aspects of the VOI design philosophy.

The ID Series brings contrasting elements together and creates key pieces in the tones of anthracite, white and impatience pink. The Art Series takes inspiration from the concept of mirrored vista.

The range brings all over graphic prints in teal and yellow tones. The Trend Series gives a new outlook to the year’s biggest trends of typography and active wear. The AW 15 Collection will be available from September 2015 in all VOI stores across India and online, and will feature clothing and accessories for both women and men.

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