Warner Bros. Consumer Products extends partnership with Parle Products

Warner Bros. Consumer Products (WBCP) is excited to announce the extension of its partnership with Parle Products, India’s largest biscuit manufacturer, following an outstanding consumer response to the Tom and Jerry biscuit range. Since launching last November, Parle Milk Shakti Milky Sandwich - Tom and Jerry biscuits, have been such a hit with consumers, prompting the introduction of its Dual Cream variants; Milk and Chocolate and Milk and Strawberry.

Javier Garza, Vice President and General Manager Mexico, Latin American Agent Markets & India, WBCP, says the new flavour marks the strength of WBCP’s licensee partnership with Parle Products. “We are thrilled to expand the range, continuing to delight consumers with the beloved cat and mouse duo,” said Garza. “Tom and Jerry have a special place in the hearts of consumers of all ages and we’ve been blown away by the strong consumer response in the Indian market since launching eight months ago.”

“The partnership perfectly aligns Tom and Jerry’s popularity with the strengths and expertise of Parle Products and we’re excited to continue to build upon our success together in the biscuit aisle.” Pravin Kulkarni, General Manager, marketing, Parle Products added, “Tom and Jerry are timeless cartoon characters and the consumer response to last year’s launch proves they have great appeal in our market,” Kulkarni said.

Jiggy George, Founder and CEO Dream Theatre, is excited about the launch: “Dream Theatre is thrilled about the launch of Parle Milk Shakti Milky Sandwich Dual Cream – Tom and Jerry biscuits. Parle Products has perfectly blended the Tom and Jerry popularity with their strengths. We are looking forward for a great consumer response to the new added flavour.”

“The product is a stellar example of a successful licensee partnership and we’re confident the new flavour will be received by consumers just as well.” Parle [Milk Shakti Milky Sandwich] – Tom and Jerry biscuits are available in two sizes including 60 grams and 120 grams and Maximum Retail Price (MRP) for Rs. 10 and Rs. 20 respectively.