WATConsult concludes first edition of ‘WAT’s your Big Idea’

WATConsult, India’s leading and most awarded digital and social media agency, which is now part of the Dentsu Aegis Network has wrapped up the first edition of WAT’s your Big Idea (#WYBI) at an event in Mumbai, yesterday.

#WYBI, a one of its kind ideation competition for colleges across the country, was launched last month with the aim of providing a unique platform, offering massive opportunities to the next generation, in the field of advertising and marketing.

WATConsult received an overwhelming response of 160 entries with more than 350 students participating across colleges. Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others.

The winning trophy was awarded to MICA, followed by Delhi School of Communications as first-runner up and JBIMS as second runner up.

Each brand associated with the competition shared a brief with the students pertaining to their target audience. While JACK and JONES wanted ideas that  helped them to get more footfall and sales, Radio Mirchi looked for ideas which would increase their website traffic and HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication.

LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.

The shortlisted 28 teams from the first round got an opportunity to work with the team from WATConsult and showcased their entries in front of the jury yesterday.

Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult said, “I would like to congratulate all the winning teams. It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.”

Sharing his views, Ashish Bhasin, Chairman and CEO - South Asia, Dentsu Aegis Network said, “It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is also a great way to introduce fresh talent into our industry.”

WATConsult, which is currently in its 10th year, is now a part of Dentsu Aegis Network and is headquartered in Mumbai with branch offices in Delhi and Bangalore. It has received more than 100 awards and recognitions in the field of digital marketing. These include the prestigious global DMA echo in San Diego, ‘The most progressive digital agency award’ at CMO ASIA Singapore, ‘The social media agency of the year 2014’ at Socialathon Delhi, ‘Boutique Media Agency of the year’ at Media Ace Awards, Mumbai, the Campaign Agency of the year India (Bronze) at the Campaign Asia Awards and the Digital Agency of the year at DOD awards 2016.