Wearnes Automotive Appoints Mindshare Singapore as its AOR

Mindshare, the global media agency network that is part of WPP, has been appointed by Wearnes Automotive, the largest luxury automotive retailer in Singapore, to handle its marketing communications after a 3-way competitive pitch.

Mindshare Singapore will be working on all media planning and buying duties for the entire portfolio of Wearnes brands locally – Aston Martin, Bentley, Bugatti, Infiniti, Jaguar, Land Rover, Renault and Volvo. 

Established in 1906, Wearnes Automotive Pte. Ltd. currently holds distributorships and dealerships for a range of premium passenger marques in the region. They are committed to seek and strengthen strategic partnerships with international brands to provide consumers with a wide choice of products and services.

The appointment is effective January 1st 2016, with the transition process commencing shortly.

Commenting on the win, Nick Seckold, CEO of Mindshare Singapore said:

“We are very excited to be appointed as Wearnes’ media agency in Singapore. Mindshare has a long history within the automotive sector and I’m so pleased we have the opportunity to apply that experience with Singapore’s premier automotive distributor/ retailer. Wearnes wanted to work with a forward thinking and progressive media agency partner so to be selected ahead of the competition is evidence of the work we have been doing to re-invent the role of a media agency. The media landscape has changed dramatically over the last few years so we look forward to working with Wearnes on designing bespoke customer experiences for their brands both on and offline.”