Wonderchef signs on Global Supermodel Ujjwala Raut

Wonderchef, Chef Sanjeev Kapoor's appliances brand, a brand for premium cookware & appliances signs on global Supermodel Ujjwala Raut as its brand ambassador in a perfect marriage between brand personality and ambassador personality. Ujjwala would be the face of fashionable Season’s Sets and the premium Slow Juicer by Wonderchef. “Style, health and food enthusiasm is what Wonderchef represents in all its products. Ujjwala, with her keen taste for good food and evolved sense of style is a perfect fit for our brand. Both are leading names in their own fields,” says Managing Director Ravi Saxena.

Ujjwala Raut says “It’s a pleasure to be associated with a brand as premium as Wonderchef. The brand brings great quality, stylish products – all focused on a healthy and tasty food experience. I hold a strong belief in the tenet – let your food be your medicine. But food has to be tasty too. I enjoy cooking and so know the pleasure of having good cookware and appliances. Wonderchef becomes a natural partner to me.”

With this move, Wonderchef, which already has celebrity Chef Sanjeev Kapoor as its soul, will now focus on driving the brand to newer heights. “We are now established as the premium, quality cookware and appliance brand. We have led the innovation and design in Indian market. We are now looking to take our marketing efforts to the next level.  We will ensure a sustained presence in all key markets with our tie-up with Ujjwala,” confirmed Mr. Saxena.

Sanjeev Kapoor’s Wonderchef has always placed customer latent cooking needs on its priority and introduced innovations like the Sanjeev Kapoor Health Grill, Gas Oven Tandoor, the Click set with detachable handles, the Healthy Slow Juicer and has been the first to introduce the famous Diamond Pans to India. It is the only Indian company to have an omni-channel presence via retail, Internet, TV and direct marketing. With this tie-up, Wonderchef looks at creating a specialized focus on lifestyle and health in the kitchenware segment.