XRBIA Developers Ltd appoints PR & Creative Partners

XRBIA Developers, country’s leading name in smart and affordable housing segment led by Rahul Nahar, CMD & designed by leading architect Hafeez Contractor, has aligned its PR mandate and creative business with Percept Profile and The Flagship Advertising respectively. Both the agencies will be working closely with the team to strategically build the brand for its various projects and the corporate imagery.

Speaking on the associations, Pradeep Iyengar, Chief Marketing Officer, XRBIA Developers said, “We are proud to be associated with Percept Profile and The Flagship Advertising and we look forward for a successful and long standing association with them. With their vast expertise in the real estate sector, Percept Profile brings in extensive knowledge and understanding of the category and The Flagship is familiar with the sector strategically as well as creatively. We are confident that XRBIA, along with these strong players in communications, will evolve into a stronger entity and our brands will get a distinct positioning in the way uplifting our image.”

Echoing the sentiments, Rahat Beri, Chief Operating Officer, Percept Profile, said, “We, at Percept Profile, have worked extensively on real estate sector. We are confident that our association with XRBIA Developers will help them attain a clear strategic positioning along with higher brand visibility, brand salience and stronger corporate reputation.”

Adding his views, Sunil Mahadik, CMD - The Flagship Advertising, Mumbai, says, "We are very excited to bag the mandate for XRBIA. It will be an interesting opportunity to develop a real estate brand whose product is designed for a common man. We look forward to doing some great work on the brand and together aim to create a nation of smart houses.”

XRBIA is a unique housing venture promoted by the Eiffel group, headquartered in Pune, India and has projects spread across Mumbai, Nagpur, Delhi and Pune. XRBIA is building world-class cities across India that are affordable, sustainable and offer opportunity to young Indians. XRBIA Developers was established in 1995 and is one of the leading real estate developers in the country.