Yepme.com signs Esha Gupta as brand ambassador!

Online fashion brand Yepme, has got on board, Esha Gupta as brand ambassador. Esha will be endorsing Yepme’s women’s wear line in a new television commercial which features her wearing Yepme’s latest Spring-Summer Collection 2014.The brand is planning a television campaign to be aired across DTH landing channels such as Tata Sky, Dish TV, Airtel and Sun Direct from Jun 1, to subsequently move to other youth and style oriented television channels from Jun 15 onwards. The digital launch will include a Youtube campaign and the launch of an exclusive ‘Esha Gupta’ collection on Yepme.com, featuring the clothes she has worn in the TVC. Her endorsement for Yepme runs parallel to her much-awaited movie release, Humshakals.

Vivek Gaur, Co-founder and CEO, Yepme.com said, “The modern Indian woman is independent, stylish and confident; traits that Yepme’s brand ambassador Esha Gupta embodies better than anyone else. She is an icon and has created waves across the world of fashion and cinema with her glamorous style quotient and striking looks. We are thrilled to have Esha on board to sport our latest spring-summer collection that infuses a sense of style in shades of playfulness to create contemporary designs 

Expressing her excitement at joining hands with Yepme.com, Ms. Esha Gupta said, “Yepme is India’s biggest online Fashion brand, and I am very excited to be endorsing their vibrant new collection of women’swear. I believe fashion in its truest sense is style that is easily available to all, and Yepme has done just this by giving people the latest styles at the click of a button. I personally love Yepme’s clothing line and I am glad to be a part of the fashion revolution that they are creating.”

The television commercial has been shot by the team from advertising and film-making agency Le Dispensary, led by Sam Ahmed - an acclaimed and award-winning creative professional who has spent most of his professional life in Dubai. The clothes that have been worn by Esha during the shoot are expected to be made available as an exclusive limited edition ‘Esha Gupta Collection’ on the site, including a collection of cross-over tops, fringe tops, crop tops, short skirts and lace dresses, amongst other items.

Started in 2011, Yepme.com is India’s first online fashion brand and is the biggest today. The brand’s mission is to democratize fashion in India and ensure that men and women, even in the smallest of cities have access to the latest designs in couture, accessories and footwear, at affordable price points. The company has built its business around the Fast Fashion Model with an inherent advantage of single warehouse servicing and real time analytics developed on its own technology backend.

Yepme.com welcomes Esha on board comes shortly after they signed Farhan Akhtar as their Brand Ambassador for the men’s range earlier this month. As Farhan’s first official association with the brand, he has written, acted and directed in music video “Tension kyun lete ho yaar” for Yepme.com, with Ehsaan and Loy composing its music. The music video directed by Sujaat Saudagar, features Farhan in several Yepme outfits showcasing the wide range of the brand for every moment of the day, which have been subsequently launched for sale on the site as the ‘Farhan Akhtar Collection.’

The video that was launched less than two weeks back has gone viral and is currently well on its way to garner 2 million views.  The brand also signed up actor Sonu Sood to endorse their sportswear brand, PlayCool, signalling a strategy to use celebrities as appropriate for their fast-changing, vibrant new collections.