Youngistaan to create an impression on today's youth: NP Singh

MSM Motion pictures, a division of Multi Screen Media Pvt. Ltd. which believes in offering high quality and differentiated content through its movies is all set to release its third film titled Youngistaan. Youngistaan a story of a progressive couple set against a political backdrop is directed by Syed Ahmad Afzal and produced by Vashu Bhagnani under the banner of MSM Motion Pictures and Pooja Entertainment India Ltd. The movie features Jackky Bhagnani, Neha Sharma, Farooque Sheikh and Boman Irani in leading roles.

NP Singh, Chief Executive Officer, MSM India Pvt Limited said, “We at MSM Motion Pictures, are extremely happy to be associating with Pooja Entertainment and Films Ltd to create impactful cinema like Youngistaan which is bound to arouse the sentiments of the youth in our country. This film is guaranteed to create an impression with the youth because it beautifully captures young India’s predicament of being responsible and making correct choices to pave a bright future.”

Youngistaan’ is the story of young India and the role of youth in the Indian political scenario. A sweet love story of a high profile couple set against a strong political backdrop. A young man, Abhimanyu Kaul played by Jackky Bhagnani is expected to fill his father’s shoes as the Prime Minister of India after the sudden turn of events. This successful young analyst settled in Japan is summoned to come to India to be with his father. This sweet relationship of Abhimanyu and Anwita then stands the test of time when Abhimanyu is torn apart between his calling for his nation and his love interest.

As the film is launching this March 28, 2014, we asked Singh, what would attract viewers to this film. “We at MSM motion pictures make movies which are entertaining and also have an underlined message and so is the case with this film. There is a strong message in the film which encourages today’s youth to go out and vote.”
Mr. Vashu Bhagnani, Co-producer Youngistaan, Puja Entertainment India Ltd added, “Youngistaan is an exceptional story that represents the progressive youth of this nation.  The story revolves around the lead protagonist Abhimanyu and traces the ups and downs in his life. From an ordinary boy who is living an ordinary life, to becoming the nominated Prime Minister of the biggest democracy of the world, Youngistaan touches upon the different facets of Abhimanyu’s life who  eventually turns the course of events in his favour and emerges victorious.”

This is the third film from MSM Motion Pictures India. On asking how MSM rates their properties he said, “We give equal importance to all our properties be it television, films or sports properties. Everything is done with the same kind of passion and has been handled entirely by our team.”

Actor Jackky Bhagnani who plays the lead protagonist in the film, sharing his opinion said, “Youngistaan is a movie for the fervent and enthusiastic youth of our nation, willing to make their opinion heard.  The lead protagonist is balancing his calling towards the nation and his love and affection towards his girlfriend in adverse conditions. This movie will always remain close to my heart since it gave me an opportunity to work with the legendary actor Farooque Sheikh ji.”

Youngistaan is a film that stands for the youth, by the youth and of the youth of India. It is a common love story in a very uncommon premise. The film is relevant for all TG's since the issues dealt with in the movie, depicts the scenario in today's India and impacts the entire cross section of the society.

As part of their marketing and promotional strategies, the film has launched an app for the movie and is aggressively promoting it on social media and digital platforms. Also MSM will be promoting it on their network channels with film integration.  For the first time ever, the app will contain photos and trailers of the movie with a watermark. This is to help youngsters interact with each other through the app which will be launched on all the platforms.

MSM Motion Pictures first movie was Bajate Raho, followed by Darr @ The Mall which was released on February 21 this year. Also on the anvil are two more films viz. Mango and Ghoomketu which will follow Youngistaan that is slated for a release on 28th March, 2014 and expected to release in about 1,000 screens nationally.
“We look forward to creating more meaningful, relevant and positive cinema in the future,” concluded Singh.