YuppTV expands its Hindi entertainment choices by partnering with B4U

YuppTV, a leading Over-The-Top (OTT) provider for Indian content, has expanded the entertainment choices available for its users by announcing a partnership with B4U. Under the partnership, YuppTV users anywhere across the world, with the exception of the US, will be able to view B4U Music and B4U Movies.

Speaking on the announcement, Uday Reddy, Founder & CEO, YuppTV, commented, “YuppTV, today, has established its credentials as the biggest Indian TV content enabler in the world. As such, we constantly endeavour to provide our users across the globe with more entertainment options. This partnership with B4U will help us augment our current offerings and add to the Hindi content options available for our users.”

B4U is one of the world’s leading Bollywood television networks and operates on more than eight different satellites in over 100 countries. The move to partner with B4U is meant to augment YuppTV’s current Hindi entertainment library. Both channels will be available in Hindi and can be viewed on computers, smart TVs, smart Blu-ray players, streaming media players, tablets, smartphones and gaming consoles along with other video content through YuppTV’s platform.

Ashok Shenoy, Head - International Business, B4U, added here, “Our association with YuppTV allows us to expand our bouquet of offerings to its vast digital audience globally. As a premier digital content destination, it will provide anytime, anywhere access to viewers who can enjoy our extensive movie and music programming across devices. This falls in place with our strategy to reach our viewers at their convenience and fulfill their Bollywood entertainment needs on the go.”