YuppTV forays into global market, launches ARY channels

Focusing on providing International content to subscribers and expanding its network in markets around the world, YuppTV today announced the launch of Pakistan’s leading ARY television channels to subscribers. Channels ARY Digital, ARY News, ARY Musik and ARY QTV will now be available in homes, worldwide subject to territorial rights.

Credited with pioneering and setting standards in television programming in Pakistan, the ARY Network offers viewers a host of choices that meet the entertainment and information based needs of South Asians across the world.

The flagship and premium ARY Digital is among the group’s most watched channels, showcasing a wide variety of programs and shows that include dramas, comedy and soaps. Widely watched programs include Good Morning Pakistan and Jeeto Pakistan. Supported by a network of 500 strategically positioned correspondents all over Pakistan and around the world, ARY News is at the forefront of every breaking news story, offering comprehensive news coverage and updates every hour. The channel offers a wide range of extraordinary insights on topics ranging from politics, business and finance, money and stock market to fashion entertainment and weather updates.

ARY Musik is very popular among the youth and ARY QTV is popular among people of all ages and offering top quality programs to Urdu speaking viewers around the globe. Musik is an Urdu – English music channel featuring pop, rock, bhangra, classical and folk along with celebrity interviews, thematic and interactive live concerts and other exciting programs. QTV focuses on religion, producing programs based on the Ahle Sunnat Wal Jama'at school of thought in Ummah. Other shows telecast by this channel teachings, talk shows, music and poetry.

Announcing the launch, Uday Reddy, CEO of YuppTV said, “We are thrilled to launch Pakistan’s top television channels ARY Digital, ARY News, ARY Musik and ARY QTV in markets across the world today. As we continue to expand internationally, it is our constant endeavour to lead the market and offer top-notch international content to viewers across the world. The ARY Group is a leader in the South Asian television entertainment market and this launch is significant from ARY’s point of view as it will give viewers across the world access to the channels’ premium content. We trust subscribers in different markets will receive this launch very well.”

Salman Iqbal, CEO and President said, “ARY Group has always believed in pioneering new ventures and avenues that help offer the finest entertainment to viewers across the world. We are excited to partner YuppTV to offer ARY channels to subscribers and trust this will mark the beginning of a new and exciting partnership. We also hope our popular offerings will be enjoyed by communities in different countries and regions.”

YuppTV has grown into the world’s leading over-the-top (OTT) content player for South Asian Content, delivering more than 180 television channels worldwide in 11 languages that comprise Hindi, Tamil, Bengali, Punjabi, Marathi, Telugu, Malayalam, Kannada, Bhojpuri, Oriya and Assamese to its viewers.