ZEE Cafe to bring Desperate Housewives as this season 'Sin is In'

Zee Café will be airing all 8 seasons of the American television comedy-drama series; Desperate Housewives which has achieved a cult status amongst avid TV viewers. Zee Café is spinning a new flavour to the show giving it the theme of, “Sin is in”. Targeting young urban females, this time around, Zee Café has surely taken their engagement levels a notch higher.

Zee Café is running a digitally dominant campaign for the promotion of the show through a website created especially for the show: www.sinisin.in . The site is created keeping in mind the tastes of young urban women in order to intrigue them about the show as well as give them an opportunity to engage with innovative activities on the website which are related to the show. For the same, the site has been designed in such a way that without answering a few basic fun questions in the beginning, one cannot access the site. Along with interesting pictures, trivia, and more, https://www.sinisin.in is definitely one of its kind. The campaign creative designed ever so cleverly reflects the underlying theme of SIN IS IN in the most fun and effective way.

Anurag Bedi, EVP and Business head (Zee Niche Cluster & ZMC) stated, "We are quite excited about the different viewer engagement activities and have been getting a great response from the viewers so far. Airing all 8 seasons of the most watched show worldwide is definitely a milestone and we are glad to have Zee Cafe continue to live up and deliver to the viewer’s expectations."

In addition to the digital consumer engagement , Zee has also roped in Radio channels for direct outreach in the metros for that will not only push for episode tune ins, but engage the viewer via interesting hashtags, contests and RJ mentions. In an effort to connect with the audience pan India Zee Café will be airing promos of the show during the Diwali blockbuster movie-Happy New Year across premium multiplexes in the metros.

Sharlton Menezes, ‎Head-Content & Marketing (English Entertainment) ZEEL, stated, "The Desperate Housewives campaign is a very targeted one with clear mindset of reaching out to young urban women, for which we have opted for radio, social media and movies in addition to network promotions on television. Every little detail, be it the theme or the language used, everything has been created and designed as to what would appeal to young urban women.”

Taking a far-reaching communication a step forward, Zee Cafe has set up a platform for direct viewer engagement. In addition to leveraging their target outreach of digital, theatrical promotions and radio, Zee Café has created a special and exclusive “By Invitation Only” event (check out the website www.sinisin.in for more details) strictly for girls only.
Getting on to the sponsorship bandwagon is Sensodyne as the Powered By sponsor with Snapdeal and Emirates as associate sponsors on the show.