Zee TV launches weekend property Maharakshak Aryan

He’s an unassuming boy-next-door who is oblivious to the larger-than-life plans destiny has in store for him! Zee TV’s latest weekend offering ‘Maharakshak Aryan’ is a gripping narrative of coming-of-age and a walk into the darker realms of fantasy where a hero will face his worst fears, rewrite destiny and emerge a winner. Zee TV is strengthening its original programming with this series, and Aryan is a fun hour of television with the right mix of action and drama, coming to your television screens from 1st November, every Saturday and Sunday at 7 pm.

Aryan is the first amongst Zee TV’s superhero trilogy ‘Maharakshak’ that will showcase the triumph of good over evil. The good is represented by Aryan, played by the promising debutant Aakarshan Singh and the bad by Triloki -the ultimate embodiment of evil, essayed by the talented Vikramjeet Virk better known as Mahmud of Ghaznavi, on television. Triloki, is trapped in the center of the earth, under various layers, surrounded by molten Lava. He wants to bounce back to power and rule the world but the only way he can do so is by reclaiming the MANI, which is the ultimate source of energy available in the world. So to procure the MANI, Triloki will send his super villains – Vishkanya, played by the svelte Reshmi Ghosh, Challa played by the popular Mishal Raheja, and Kumbha played by acclaimed actor Deepak Bhatia amongst others to defeat the protector, Aryan.

On the launch, Pradeep Hejmadi – Business Head, ZEE TV said, "Aryan is the first of our new superhero trilogy ‘Maharakshak’. The series is a part of our weekend family unifier strategy. With shows like Neeli Chhatri Wale, Dil Se Naachein Indiawaale and now Maharakshak Aryan, we’re fortifying our weekend line-up with content that engages every family member. Aryan adds a new flavour of fantasy to our line-up, attracting diverse sets of viewers. Our current fiction line-up is robust and is only poised to get stronger”.

Zee TV Programming Head - Namit Sharma said, “Maharakshak Aryan is one of our most ambitious projects and aims to set a benchmark in the fiction thriller genre. The show will be very different from any of the content we currently have on air.  The ability of a superhero series of transporting viewers into an exciting world of fantasy, slick, cutting-edge superhero series is remarkable. The show captures the boy’s journey from an average teenager to discovering a hero within. Like any other boy his age, his world revolves around his friends, dreams, his love interest, family and his career aspirations. Little does Aryan know that he will soon find himself combating evil. It is the story of discovery of true heroism within one- self.” 

Akash Chawla – Business Head of ZEEL’s Creative & Production Studio, Essel Vision Pvt Ltd (EVPL) said, “Indian audiences have not seen an original superhero series for a fairly long time and Maharakshak Aryan will be the first from EVPL in this genre. A lot of meticulous research has gone into creating a world of fantasy that forms the canvas of the show. We have taken our time in scouting for the right talent and we have an interesting ensemble of actors playing the key roles. The show with its slick production values, innovative visual effects and ingenious cinematography will raise the bar for action thrillers and the fantasy genre on Indian television. ”

With the art director for films like Saawariya, Black and the director of Mary Kom, Omung Kumar, being roped in for the production design and Hardik Gajja, the popular visual effects designer for the graphics of the show, and Majid Khan as the creative producer, Zee TV has pushed the envelope in terms of creating an out-of-this-world ambience and the most fascinating landscapes for the battles between Good and Evil in Maharakshak Aryan. 

Entertainment
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment