10th season of VIVO IPL rides high on FAN loyalty, reaches a record breaking 185.7 M viewers in just 3 matches!
SONY MAX, SONY SIX & SONY ESPN, the official broadcasters of the VIVO IPL have surpassed all expectations in the opening week of the T20 cricket tournament.
VIVO IPL 2017 reaches new heights with a cumulative reach of 185.7 million viewers in just 3 matches.
With an average time-spent (TS) of 72 minutes per viewer, TS reaches an all-time high.
The viewership across CS 2+ at an all India level for first 3 matches is 29,484 average impressions (000s) and at CS 15+ at an all India level is 25,205 average impressions (000s).
Due to dynamic changes in the measurement system while last year’s performance may not be strictly comparable, however, to put it in context, the first 3 matches of 2016 got a cumulative reach of 160.7 million with an average time-spent of 46 minutes. This landmark year of VIVO IPL has made an incredible impact in its first week making its mark yet again.