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13 industry stalwarts to crack the D-Code at Ad Club’s India Digital Review

Digital engagement and innovation have become an integral part of every brand’s core marketing strategy today. The Government’s call for a technology conscious and savvy Digital India, coupled with the increased penetration of phones and affordability of data, has given further impetus to the digital growth agenda. 

Addressing the drivers of the tectonically shifting brand ecosystem, The Advertising Club has announced the debut edition of its India Digital Review – D-CODE. The Review will be held on August 1, 2018, 5.30 pm onwards at Taj Lands End in Mumbai. 

The Review will see 13 industry champions do a show and speak for 10 minutes each about:

  • One piece of work that they are proud of
  • One piece of work another brand has done that inspires them
  • Three pieces of advice for marketers for winning in digital

The stalwarts speaking at the Review include:

Agnello Dias, Chairman & Co-Founder, Taproot Dentsu
Ajit Mohan, CEO, Hotstar
Anupriya Acharya, CEO, Publicis Media
Anuradha Aggarwal, CMO, Marico
Arun Iyer, Chairman & CCO, Lowe Lintas
Juhi Kalia, Head of Creative Shop - India & Indonesia, Facebook
Rahul Johri, CEO, BCCI
Ravi Desai, Marketing Director, Amazon
Sam Singh, CEO - South Asia, GroupM
Sapna Chadha, Marketing Director - India & SEA, Google
Shoumyan Biswas, Vice President, Marketing, Flipkart
Siddharth Banerjee, EVP Marketing, Vodafone
Tanmay Bhat, Co-Founder, AIB  

The Review will be moderated by Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications & President, The Advertising Club. Speaking about the maiden edition of the review, Sakhuja said, “Brands are today operating in a globally competitive landscape, making it imperative to ensure clutter breaking conversation and presence across dynamic digital mediums. With knowledge platforms like the Digital Review, The AdvertisingClub endeavours to create awareness, facilitate ideas exchange and enable the Indian media and advertising fraternity to stay ahead of the curve on digital innovation and engagement.” 

Speaking about the need for a Digital Review, Aditya Swamy, Head - Agency Partnerships at Google & Managing Committee member, The Advertising Club, said, “It’s exciting to create a forum where the best can inspire and be inspired themselves to unleash the power of digital. With advertisers, publishers and agency leaders speaking, we will have a very real look into the many faces of the digital eco system.” 

Punitha Arumugam, Platform Evangelist, Hotstar and Managing Committee member, The Advertising Club, added here, “In shaping this Annual Digital Review, we at the Ad Club were focussed on ensuring the maximum possible learning for the audience in the shortest time. With 13 diverse industry leaders, each presenting 2 best of class examples and 3 learnings on using digital, the audience will see 26 break-through digital work done in India and get 39 tips for the year ahead. And all this in 150 minutes! We hope that this annual review will become the best learning ground for everything digital in India.” 

The Digital Review 2018 will reflect on the work presented by brands across digital platforms from April 2017 to June 2018.


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