1702 Digital wins digital marketing mandate for Edelweiss Tokio Life

1702 Digital bags the digital marketing mandate of Edelweiss Tokio Life Insurance, a new-age innovative insurer safeguarding and enabling people’s dreams and aspirations in an effort to make their #ZindagiUnlimited. 

Commenting on this alliance, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said: “Digital has become the undisputable frontier, especially in the current situation. Content consumption is consistently increasing, and moment marketing has become a crucial part of brand strategy. In the immediate future, we will look at strengthening our focus on digital and strive to change the existing perception of insurance being complex through relevant, and quirky content.  We are glad to have found like-minded partners like 1702 in this exciting journey.”

1702 Digital endeavors are always been to understand their partner’s business goal first and to align digital marketing across all consumer touchpoints on digital. 1702 partners with MasterCard, Bajaj Finserv & IDFC First Banks in BFSI among various other sectors like Education, B2B, FMCG, Wellness, and E-commerce which 1702 holds expertise in across digital, media and creative tech services.

As a former Project Finance and Investment Banking professional, Mihir Joshi, the co-founder of 1702 Digital, said “It is necessary to build a comprehensive alignment of practices to tap into various touchpoints using digital channels and thus generate an experience for various stakeholders in the insurance industry. We are very glad to add Edelweiss Tokio Life Insurance to our BFSI roaster and look forward to working alongside their amazing team.”

1702 Digital is all set to partner with Edelweiss Tokio Life Insurance to aid them with their cohesive digital methods to achieve their marketing goals.


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