18th Marcon draws ecosystem’s best minds, offering invaluable insights

 With the participation of over 95 marketing gurus, the 18th edition of Marketing Conclave (MarCon), held at Taj Lands’ End, Mumbai yesterday, once again turned out to be India’s foremost conference on digital marketing, offering the latest on the subject to more than a thousand delegates, representing various segments of the marketing ecosystem.

The largest and oldest digital marketing conference in the country was presented jointly by the Internet and Mobile Association of India (IAMAI) and WebEngage with Xapads as the innovation partner of Marcon. With the theme of ‘Foreseeing the Unforeseen’, marketing stalwarts from across industries shared their insights at the conference. The conclave had more than 30 keynote sessions, panel discussions, fireside chats and workshops on four tracks. 

“For the past 18 years at IAMAI's digital marketing summit, we have witnessed digital advertising grow from a Rs. 500 crores business to now, the largest medium in India, expecting to cross Rs. 50,000 crore this year. IAMAI has played no small part in this growth, and continues to work towards a fair and transparent digital marketing environment,” said Mr. Anant Goenka, Executive Director, The Indian Express Group.

One of the highlights of the conclave was a trialogue chat among Mr. Anant Goenka,  Mr. Puneet Chhatwal,  MD & CEO, The Indian Hotels Company Ltd (IHCL), and Mr. Suhel Seth, Founder and Managing Partner, Counselage India on creating Global & Premium Indian brands. While sharing his views on the subject, Mr. Chhatwal said, “We see the digital world and amplification of social media as a big opportunity, especially for brands like ours to have a reach anywhere, anytime. Based on the category of the brand, marketers need to find the right balance between the use of print and digital medium.” Offering his insights on the issue, Mr. Seth explained, “Brands are not built by marketers, they’re nurtured, nourished, engaged with and heaped affection on by consumers.  Brands are all about engagement which the consumer accepts, and about the stickiness and love that they have for the brand. Ultimately, consumers don’t buy brands, they buy benefits.”.

Mr. Siddharth Banerjee, Managing Director & SVP - India & Asia, Pearson hosted Mr. Tushar Vyas, President, South Asia, Group M, at an extremely interesting fireside chat on the topic: ‘Unlearn/Learn Marketing Principles in a post COVID world’. "The Covid-19 pandemic has changed people and organizations, and the transformation which could have taken years has happened in just a few quarters. In today's world, competition can come from anywhere - from the ecosystem, environment or even the geopolitical situation that we are dealing with currently. Organizations need to get ready to transform and there needs to be continuous learning and unlearning in this environment. In order to make decisions, the consumer is still the starting point however empathy and the human layer can help make better decisions. This can be further built on data and technology," said Mr. Vyas. 

Dr.Virginia Sharma, India Marketing Headand Kunal Mathuria Head of Data & AI sales from Google Cloud, conducted an engrossing workshop on “Unlock How First Party Data Can Help You Stay on Top by Google Cloud”.     

IAMAI along with Deloitte launched a report on “Metaverse: The Hype, Possibilities, and Beyond”. The report highlights the possibilities of different types of Metaverse architectures and their potential across enterprises. 

Some of the other prominent industry speakers who addressed the event included; Mr. Rajesh Kalra, Executive Chairman, Asianet News Media & Entertainment; Mr. Sachin Vashishta, Chief Marketing Officer, Paisabazaar; and Siddhesh Joglekar, Vice President - Marketing, BYJU's among others.

Google Cloud, Asia Net News, Times Internet, WebEngage, Bobble AI and ValueFirst were among the supporters of Marcon 2022. Over 250 marketing brands, agencies, publishers and MarTech platforms converged at the conclave. 

 

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