20:20 MSL announces appointment of Srinivas Krishnan as Senior Advisor - Auto Practice

20:20 MSL, part of MSLGROUP – Publicis Groupe's flagship strategic communications and engagement consultancy, and the largest public relations and social media network in Asia and India– today announced the appointment of Srinivas Krishnan, former Editor of Business Standard Motoring, as Senior Advisor to its Auto practice. Srinivas joins 20:20 MSL from Porsche, where he was Head of Press for the India market. He will work closely with the Auto practice across the offices of 20:20 MSL. Srinivas’ rich experience in media and communications will step up the quality of the agency’s engagement with its roster of auto clients through a combination of thought leadership and strategic insights.

Commenting on the development, Chetan Mahajan, Co-MD MSLGROUP India said, "Adding a stalwart like Srini to our team shows our commitment to our clients to bring the best talent on board to deliver strategic counsel to their ever-challenging communication needs. Srini’s brings in-depth industry expertise and experience to the organisation, to help us fulfil our role as our client’s trusted advisors".

Prior to his stint at Porsche India, Srinivas co-founded the auto magazine Business Standard Motoring where he worked for over 15 years. Srinivas began his career in the advertising industry in copywriting and client servicing roles at Frank Simoes, Triton and Leo Burnett.

As a journalist, he brought freshness to automotive media with his compelling writing skills, engaging story ideas and creative execution – across various features, reviews, comparison tests and more. Classic and vintage cars are his abiding passion; he has driven and written about over 50 great vintage and classic cars, both in India and abroad. He was one of the co-founders of the Indian Car Of The Year (ICOTY) awards and was the Chairman of the Jury, ICOTY 2011.

Commenting on his move, Srinivas Krishnan said “I am excited to be a part of this vibrant agency. I look forward to augmenting the Auto practice of 20:20 MSL and help strengthen the content offerings.”

Srini’s hire reinforces 20:20 MSL's standing as a preferred destination for top talent as being well- equipped to provide strategic, specialised counsel to its plethora of clients.