20:20 MSL appoints Rina Sen Goel as Special Advisor-Ent & Consumer Practice

20:20 MSL, part of MSLGROUP – Publicis Groupe's flagship strategic communications and engagement consultancy, and the largest public relations and social media network in Asia and India –  has announced the appointment of Entertainment and Lifestyle PR industry veteran Rina Sen Goel as Special Advisor to its Consumer, Lifestyle & Entertainment practice.

Rina who comes with a rich experience of 25+ years across journalism and PR, will work closely with teams across the offices of 20:20 MSL to help cater to Agency's aggressive plans of expanding its portfolio of Consumer, Lifestyle and Entertainment clients.

Commenting on the development, Chetan Mahajan, Co-MD MSLGROUP India said, "Rina brings valuable experience in managing strategic and award winning campaigns and will be an asset to 20:20MSL’s team. Her knowledge of Consumer, Lifestyle and Entertainment industry will augment the Agency’s ability to support the expanding portfolio while leveraging market opportunities for growth”.

In her earlier role as Senior Client Services Director/Practices Lead at Hill+Knowlton Strategies, Rina was responsibile for leading prestegious consumer and entertainment campaigns. With her career spanning over 25 years Rina got an opportunity to play multiple facets of communication and storytelling roles including being a journalist with The Times Group for over 8 years and Corporate Communciations and PR lead for Sony Pictures Networks India Pvt. Ltd for 5 years. She has consulted for some of world’s leading corporations including P&G, HUL, Colors - Viacom18, Tata Sky, Intel, Dolby, Godrej Industries, Marico, Skoda, Marriott International, Times Entertainment, & Hyatt Corporation among others.

Commenting on her move, Rina Sen Goel said “I look forward to working with the vibrant team, helping clients navigate the changes in the communications universe and engaging with key stakeholders in the most integrated and efficient manner’’.

Rina’s hire reinforces 20:20 MSL's standing as a preferred destination for top talent as well as being well-equipped to provide strategic and specialised counsel to its clients.