Twenty years ago, on June 20th, ITC took a leap of faith and launched the first ITC e-Choupal in the village of Misrod, Madhya Pradesh.

The rest is history! From one computer kiosk in a farmer's home leveraging the power of IT and internet, then still in its infancy, the e-Choupal grew to become a holistic #village #ecosystem helping raise productivity, replenish natural resources and provide efficient market access, empowering over 4 million Indian farmers today. In 2020, e-Choupal rides the digital wave to become even more collaborative, integrated, personal for farmers as we move to e-Choupal version 4.0. Here is a 2-minute video tracing the amazing journey of the e-Choupal!

 Read More

Wunderman Thompson appoints Mateusz Mroszczak to CCO, Singapore

This World Yoga Day pledge to take care of your spine by trying DuroAsana

Atmantan celebrates International Yoga Day 2020 with #WhyForYoga