2017 Ends on a Glorious Note for Zirca Digital Solutions

Zirca Digital Solutions, India’s independent Digital Media and Brand Solutions’ Company, has been recognized by three renowned bodies - Campaign India’s 2017 Digital Crest Awards, Inkspell’s Drivers of Digital Summit and Awards and Content Marketing Summit & Awards by World Marketing Congress for their outstanding creativity showcased in the recent HDFC Life digital campaign. Enclosed below are the awards won by the company.

• Silver award in the Digital Craft - Best Writing Category at Campaign India’s Digital Crest Awards 2017

• Best Content in a Digital Campaign by/for a Financial Services/Banking enterprise at Inkspell’s Drivers of Digital Summit and Awards 2017 (Won for the second consecutive year)

• Best Native Advertising / Sponsored Client at World Marketing Congress’s Content Marketing Summit and Awards 2017

Zirca Digital Solutions was founded in April 2012 with a clear vision to enable digital communications using advertising solutions and content strategies. Since then the company has been collaborating with brands to empower them with a better understanding of their consumers as well as to help them to develop and define content strategy for various digital channels. The objective of the HDFC Life campaign was to generate more engagement for a grey category like insurance and higher visibility for the brand. The innovative thinking and dedicated efforts by the team of Zirca Digital Solutions facilitated this proud win. Zirca has successfully demonstrated that life insurance communication too can be made fun, engaging and relevant to appeal to the client’s broad spectrum of insurance buyers.

Ms. Neena Dasgupta, CEO & Director, Zirca Digital Solutions said, “This is indeed a very proud moment for our team. Since our inception, we have been committed toward delivering excellence in digital advertising and content solutions every brand that entrusts us to fulfil their creative digital agenda. HDFC Life is a very special account to us and we are extremely grateful to the jury members from Campaign India, Inkspell and World Marketing Congress for recognizing our efforts. We will continue to showcase our dedication towards our clients in the days to come.”

At this proud win Mr. Vishal Subharwal, SVP - E-commerce, Digital Marketing, Analytics & Business Insights, HDFC Life said, “Zirca has been a long-standing partner in success on our content journey. The team has demonstrated clarity in approach, creation of innovative strategy and efficiency in delivering thereby meeting our set marketing metrics. They've consistently delivered on our high expectations and raised the bar when it comes to the amalgamation of our brand message and the various content formats. The awards that we've achieved are a constant reinforcement of our commitment to excellence.”