2019 Lok Sabha polls top most watched news in Wk 12 as well: Chrome DM

The ‘2019 Lok Sabha Elections’ is the most aired news in Week 12 (March 16-22, 2019), followed by ‘Priyanka Gandhi Activities’. The news around ‘Holi celebration’ is placed third, while the ‘Goa CM Manohar Parikar’s death’ and ‘Chowkidar campaign’ are at the fourth and fifth position, respectively. This was revealed by Chrome News Content consumption, a study on news content aired across India carried out by Chrome Data Analytics and Media.

The survey conducted is an outcome of the data collected from 34000 Chrome DM panel homes across India. It analyses the effectiveness of the News aired on television every week and categorises it through three broad segments namely Most Aired, Most Watched and Most Discussed.

Most Watched News in Week 12:

The survey also unveils that ‘2019 Lok Sabha Elections’ is the most watched news for the week grabbing maximum eyeballs, followed by ‘Goa CM Manohar Parikar Death’. The news about ‘Priyanka Gandhi Activities’, ‘Chowkidar Campaign’ and ‘Fugitive Nirav Modi’ also generated interests amongst viewers and are placed at third, fourth and fifth place respectively in the list.

Most Discussed News in Week 12:

On the other hand taking a closer view of the Most Discussed News category of the survey, the news about ‘2019 Lok Sabha Elections’ has been the talk of the nation making it the most discussed news whereas the News ‘Chowkidar Campaign’ happens to be the second most discussed news as per the survey. ‘Priyanka Gandhi Activities’ became the third discussed most news among masses. ‘Fugitive Nirav Modi’ and ‘Goa CM Manohar Parikar Death’ are placed at fourth and fifth respectively in the list.




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