21 Crore individuals watch Aaj Tak in Week 9

Nation’s most watched, trusted and awarded news brand, Aaj Tak set an unprecedented viewership benchmark toppling all leaders of various genre to claim the numero uno slot in the entire TV universe. Aaj Tak was by far, the choice of India as the nation rejoiced Wing Commander Abhinandan’s return through the Wagah border.

India’s No. 1 news channel became the No.1 Channel across all TV genres, a true testament of the leadership and legacy of the iconic brand. Reaching 21 Cr. individuals in wk-09'19, Aaj Tak created history.

According to the data released by BARC, for the India Market across TG 2+; On March 1st 2019, Aaj Tak established itself as the No.1 TV channel in India, ahead of Star Plus, Colors, Zee TV, Sony Entertainment Television and Sun TV to name a few.

Channel

Gross Impressions (000s)

Aaj Tak

1,58,963

Sun TV

1,22,223

STAR Plus

83,354

STAR Vijay

76,219

Zee TV

77,186

STAR Maa

71,839

ETV Telugu

69,873

Colors Kannada

68,805

Colors

71,257

Zee Tamil

66,785

Sony Entertainment Television

54,453

Zee Telugu

55,256

Zee Kannada

49,201

Zee Bangla

45,456

Asianet

40,503

 

Source: BARC, Market: India, TG:2+,Date:01st March'19,Gross Impression in 000s.

 

Aaj Tak also created history by beating the GEC channels’ viewership combined over a four day period. The heightened cross border tension between India and Pakistan witnessed unprecedented news television viewership across India. In Hindi Speaking Markets, During the 4 days of week 9 (Airstrike by India, Pakistan’s retaliation,  Indian pilot’s capture, Abhinandan’s release news and the final release day), Aaj Tak ranked as the No.1 Channel in HSM. Aaj Tak has beaten all Hindi GECs, Movies and Sports channels both in Coverage as well as Gross Impressions over the period.

 

Source: BARC, TG:15+, Market: HSM, Period:wk-09'19 (4 days), Gross Impression in 000s

 

Channel

Week 09’19, last 4 Days

Aaj Tak

3,69,029

STAR Plus

2,73,851

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