21 Crore individuals watch Aaj Tak in Week 9
Nation’s most watched, trusted and awarded news brand, Aaj Tak set an unprecedented viewership benchmark toppling all leaders of various genre to claim the numero uno slot in the entire TV universe. Aaj Tak was by far, the choice of India as the nation rejoiced Wing Commander Abhinandan’s return through the Wagah border.
India’s No. 1 news channel became the No.1 Channel across all TV genres, a true testament of the leadership and legacy of the iconic brand. Reaching 21 Cr. individuals in wk-09'19, Aaj Tak created history.
According to the data released by BARC, for the India Market across TG 2+; On March 1st 2019, Aaj Tak established itself as the No.1 TV channel in India, ahead of Star Plus, Colors, Zee TV, Sony Entertainment Television and Sun TV to name a few.
Channel |
Gross Impressions (000s) |
Aaj Tak |
1,58,963 |
Sun TV |
1,22,223 |
STAR Plus |
83,354 |
STAR Vijay |
76,219 |
Zee TV |
77,186 |
STAR Maa |
71,839 |
ETV Telugu |
69,873 |
Colors Kannada |
68,805 |
Colors |
71,257 |
Zee Tamil |
66,785 |
Sony Entertainment Television |
54,453 |
Zee Telugu |
55,256 |
Zee Kannada |
49,201 |
Zee Bangla |
45,456 |
Asianet |
40,503 |
Source: BARC, Market: India, TG:2+,Date:01st March'19,Gross Impression in 000s.
Aaj Tak also created history by beating the GEC channels’ viewership combined over a four day period. The heightened cross border tension between India and Pakistan witnessed unprecedented news television viewership across India. In Hindi Speaking Markets, During the 4 days of week 9 (Airstrike by India, Pakistan’s retaliation, Indian pilot’s capture, Abhinandan’s release news and the final release day), Aaj Tak ranked as the No.1 Channel in HSM. Aaj Tak has beaten all Hindi GECs, Movies and Sports channels both in Coverage as well as Gross Impressions over the period.
Source: BARC, TG:15+, Market: HSM, Period:wk-09'19 (4 days), Gross Impression in 000s
Channel |
Week 09’19, last 4 Days |
Aaj Tak |
3,69,029 |
STAR Plus |
2,73,851 |
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