'22 Feet' on a virtual ride; bags Wipro Consumer Care and Lighting's digital business

The digital advertising agency that runs on "gut-fuel", 22 Feet is now the Digital Creative for Wipro Enchanteur - Wipro Consumer Care and Lighting. 22 Feet confirmed the new to Adgully.

The agency was started by Brijesh Jacob, Deepak Nair and Vinod Moolacherry in early 2009. They provide their clients a comprehensive understanding of user behaviour that is specific to brand category and consumers across the web and mobile platform.

Enchanteur - The fragrance of French Romance- is an international range of perfumes and personal care products from Wipro. Launched in India merely a year ago, Enchanteur is currently available in 36 countries. Inspired by The City Of Love, Enchanteur offers a wide range of products which includes Perfumes, Perfumed Talcs, Body Mists, Roll-On Deodorants, Hand and Body Lotions, Shower Gels and Liquid Hand Soap.

Wipro Consumer Care and Lighting is one of the top 10 FMCG companies today and amongst the Fastest Growing FMCG companies in India. It has a presence in over 40 countries across the globe. Wipro has also benefited from a variety of new launches like Wipro Safewash, Santoor handwash, Santoor Facewash, Wipro Sanjeevini honey, and Wipro Sweet N Healthy. Amongst the acquired brands, Glucovita and Chandrika have shown rapid progress with new variants, brand extensions and brand enhancements. | By Vanessa Azavedo [vanessa(at)adgully.com]


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