#25ActsOfHappy - McDonald’s India ushers in its 25 year celebrations
McDonald’s India is adding some extra cheer to the holiday season, as it celebrates 25 years in the country! To make this milestone special for its customers, it has announced the #25ActsOfHappy campaign where the brand will launch 25 big and small activations to bring a smile
on its customers’ faces. The campaign is conceptualized by the DDB Mudra Group.
The first act - #MemoryBites is surely a special one. Customers can now cherish their fondest memories even more as McDonald’s is turning these memories into delicious treats. All customers need to do is share their fond memories from McDonald’s on Social Media, tagging McDonald’s India (West and South handles) and then just wait for a sweet, delicious surprise to land in their inboxes.
McDonald’s India (West and South) Director - Marketing and Communications Arvind RP said: “Completing 25 years in India is a special milestone for us and one that demands more than just a day of celebration. Through the 25 Acts of Happy, we aim to keep delighting our customers through the year. We are starting the celebrations with Memory Bites, but you will see many more activations through the year.”
McDonald’s restaurants in West and South India are owned and operated by Westlife Development Ltd