26/11 Stories of Strength
The Indian Express group marks the 4th edition of the 26/11 Stories of Strength commemorating the 11th anniversary of the Mumbai Terror attacks and 150th year of Mahatma Gandhi. The event is presented by Bajaj Group, powered by Hindustan Unilever, Facebook and Adani Group with Star as a broadcast partner. ‘The Indian Express 26/11 Stories of Strength’ will be telecast live from 5.30 pm onwards from the Gateway of India, Mumbai on Tuesday, November 26, 2019.
100 survivors from terrorist attack will be interviewed by The Indian Express sharing personal accounts about their experience during and after the incident that took place on 26/11.
Anant Goenka, Executive Director, The Indian Express said, “It’s a passion project for me because I live in Bombay across the street from the Oberoi and know the affected. 99% of the news industry, including us, spends time covering the extremes. We have produced 100 survivors who are firmly moderate, who want to contribute to society. It is a great time to speak to the survivors on how they live the way Gandhi said, how Gandhi's thoughts are deeply embedded in our psyche.”
Speaking about the partners for the event, he said, “It is a difficult product but brands want to be associated. Brands have become virtually human beings and the consumer who has an affinity or opinion of a brand, would want to see them stand up for something. We have Unilever, Bajaj Group, Adani group, consumer facing brands want to support something like this to show solidarity.”