3 Idiots cast launches Dream 11 new campaign #Sabkhelenge
Dream 11, an Indian fantasy sports platform, recently launched a new campaign for the TATA Indian Premier League (IPL) featuring the trio Amir Khan, R. Madhavan, Sharman Joshi along with India’s top cricketers including Rohit Sharma, Hardik Pandya, Krunal Pandya, R Ashwin, Rahul Chahar and Yuzendra Chalal.
After seeing the iconic trio together the advertisement created a buzz among the audience about the speculation of a sequel to 3 idiots. Before the advertisement launched some of the cast members of 3 idiots such as Kareena Kapooor Khan, Boman Irani and Javed Jaaferi posted a video of them saying that "something was cooking between the trio" to create a sense of curiosity among the social media users.
However post the launch of the campaign it was clear that this was not about the sequel but a Dreams 11 campaign.
In the advertising campaign it is seen that the three of them are addressing a press conference on cricket and competing with the cricketers with a settled layer of humour.
The campaign was aired on 25th March and was conceptualised by Tilt Brand Solutions.
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